Dubai (Union) Microsoft presented a glimpse into the future of mixed reality during the “GITEX Global 2022” exhibition, which will be held at the Dubai World Trade Center. This year, Microsoft’s participation in the region’s leading technology exhibition coincides with the third anniversary of the company’s cloud data centers in The United Arab Emirates. The Microsoft pavilion participating in this edition includes 26 companies from its partner system, and in addition to Microsoft’s innovative solutions and technologies, Microsoft will showcase its most prominent projects for this year in cooperation with Kajol, which offers tourists a unique experience to visit the most prominent tourist attractions in Dubai by default. By using the Microsoft HoloLens 2 device, which uses metaverse and artificial intelligence techniques in this project, and thus provides tourists with an experience that simulates reality as if they are in the heart of the event. Naim Yazbek, General Manager of Microsoft UAE, said: “GITEX represents the most prominent technology platform in the region. It gives everyone the opportunity to display everything that is new and innovative, whether it is a product or service. For three decades, we have been a partner of the United Arab Emirates and a major supporter of this event since its inception. Our participation in this year’s GITEX exhibition is our largest presence so far since the date of our participation.” Microsoft will also share its views on the third generation of Web 3.0, and the role that technologies such as Metaverse and Microsoft HoloLens 2 will play, as well as its platforms such as “Mesh” and “Teams” in enhancing ways of communication and collaborative work in light of the work environment. hybrids.
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