Yes, you understood correctly. Despite the enthusiasm for the digital worldItaly still figures among the economies with a strong one inclination for the cash. But don't despair! We are making significant progress, moving up four places on the index that measures digital payments adoption. We are in twenty-first place, the highest we have ever reached so far.
Research “Towards a Cashless Italy”conducted by the community of The European House – Ambrosetti, reveals that beyond the 70% of Italians is ready to embrace the cashless. This figure, which has remained stable for three consecutive years, marks the beginning of a true mass adoption.
Digital payments: young people lead the revolution
Surprisingly (or perhaps not), they are the young among the 18 hey 24 years leading this digital revolution, with 63.4% using digital payments with impressive frequency during the year.
Why this rush towards digital, you may ask? Simple: speed and convenience. Three out of five Italians have chosen the cashless for these reasons, and who can blame them?
Innovative payments like digital wallet And P2P they are experiencing a real boom, quintupling their presence in the last five years. From a modest 2% to a astonishing 10.7%!
However, not everything is rosy. Security remains a concern for many, with four in ten Italians seeing the fear of possible fraud as the main obstacle to the spread of cashless.
So, what do you think? Are we ready to say goodbye to good old cash or is there still a long way to go? Have you ever found yourself in situations where you would have preferred digital to cash or vice versa? Share your experience in the comments!
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