‘Digital health’ and innovation will make competitive differences in companies

The digital health and innovation will make competitive differences in companies. There are two types of companies: those that were created before the digitalization boom and those that were founded after. Likewise, both have the following trait in common: Digital health must be the core on which they revolveaccording to the speakers who participated in the observatory “Digital Health: evolution, challenges and impacts”, organized by Zoho and elEconomista.es.

“Only 25% of companies enjoy good digital health“, states Zoho’s Country Sales Manager, Esther Merino. For the general director of Experis – a company that is part of ManpowerGroup –, Myriam Blázquez, there are several barriers: the applicability of technology and people management, while for Avoris CIO Gabriel Ramis, the main challenge is cultural change.

Another challenge is the updatethat is, knowing the latest versions of the different technologies. At this point, “the obstacle companies face is the team’s learning curve,” says Merino. It is worth mentioning that companies that are not digital natives need a transformation plan that will last at least two or three years. “All companies have a reason for being. If the experiment serves to make that mission better then it is worth it,” says Civitatis Chief Information Officer, Arturo Moreno. Digital health also faces “people’s resistance to change,” says Ramis. Equally important, the challenge is to have a long-term vision or “the bright lights”, as the speakers have called it. It’s about getting ahead or at least being prepared for the updates that may land on the market.

New technological tools have entered the scene. The protagonist is the Artificial Intelligence (AI). There are already many companies that have included it in their services. For example, Zoho has created its own virtual assistant, ZIA, and the tourism company Civitatis uses this tool for image optimization.

Gabriel Ramis mentions two types of AI: the generative, which is the newest, and the “traditional”. Regarding the second mentioned, “one of the first tasks we did was integrate systems and create a monitoring system,” he says. In addition, Wallapop uses this tool to detect fraud, according to the head of the company’s Professional Sellers Business, Nil Camacho. “In the future we want to use it so that users can see in their homes which products are feasible to sell and what their appropriate price would be,” he adds. Equally important, the CIO of Grupo Osborne, Marta Hinojosa, points out that in her corporation they are going to “introduce virtual assistants in customer service and we are going to use AI to reduce administrative tasks by 40%.”

On the other hand, Zoho’s Country Sales Manager indicates that the first guideline they give to companies to be more productive is the implementation of collaboration in the cloud. “It improves worker communication and makes team dynamics more efficient,” he says.

A more digital future

Technology will continue to evolve and bring with it new tools and trends at the disposal of companies. For Esther Merino, the key will be to contribute through the automation of processes and data analysis in real time, while for Myriam Blázquez a relevant point will be quantum computing. This is used to solve complex problems that classical computers or supercomputers cannot solve. Furthermore, the second-hand field is aimed at implementing the e-commerce, That is, everything related to secure shipments and transactions through the network, according to Nil Camacho.

Also the CISO of Singular Bank, Damián Ruiz, points out that we will have to work on cybersecurity “to stay ahead of new fraud techniques.” It is worth remembering that cyber attacks are increasing and that around 40,000 occur daily in Spain.

In summary, digital health is a priority for the competitiveness of companies. Furthermore, it is the result of the combination of technology and people, according to the speakers.

Observatory: “Digital health: evolution, challenges and impacts

Esther Merino: “Only 25% of corporations in the country have true digital health”

Sector experts put digital health as the core on which all companies must revolve. However, this is not the reality today since “only 25% of companies have true digital health,” indicates Zoho’s Country Sales Manager, Esther Merino. And it is surrounded by challenges.

One of the challenges in the digital transformation of companies is updating, that is, staying up to date. In fact, at Zoho they develop all their applications internally and thanks to that they are always updated in line with market needs.

Zoho’s Country Sales Manager says that companies must invest in training their teams so that they understand the new technological tools that are going to appear. “Many times what happens is that they do not have time to train their workers so that they learn to control the applications,” he points out.

It is worth mentioning that the tools must always be updated to offer the most possible and that they can be customized to the company’s characteristics. In fact, it is a more internal than external change. Regarding future trends, Merino indicates that we must focus on process automation, cybersecurity and real-time data analysis. Likewise, “we must not leave aside the customer experience, which has to be linked to the user experience,” he adds.

On the other hand, the first guideline that he gives to companies to be more productive is the implementation of collaboration in the cloud. “It improves worker communication and makes team dynamics more efficient,” says Esther Merino.

Myriam Blázquez: “Those who knew about AI from its origin have had it easier than those who have known about it now”

One of the challenges in the digital health of companies is the short and long term vision. Myriam Blázquez gives the example of Artificial Intelligence. According to the general director of Experis, those who knew it from the beginning have had an easier time getting into it than those who have started to follow it now.

Marta Hinojosa: “With Artificial Intelligence we want to reduce administrative work by 40%”

Artificial Intelligence came to revolutionize technology as it was known. Companies like Grupo Osborne are introducing it as part of their services. Hinojosa explains that they are going to implement virtual assistants in customer service and will use them to reduce administrative tasks by 40%. Today, they use it in marketing campaigns.

Damián Ruiz: “We must work on cybersecurity to stay ahead of new fraud techniques”

Cybercriminals are introducing new techniques to their manual. Damián Ruiz says that work must be done in this area to stay ahead of innovative fraud tools. Other future trends are the intensive use and extension of data and the exploitation and engineering of internal processes and automations.

Arturo Moreno: “We are on the path to introducing digitalization in the tourism industry”

The tourism industry is on the path of digitalization, according to Arturo Moreno. The business of ticketing (ticket sales, tourist guides, etc.) has a value of 300,000 million dollars. “Artificial Intelligence and other tools are important to take our business to scale,” he says.

Gabriel Ramis: “One of the challenges of digital transformation is people’s resistance to change”

Digital health is an essential element that companies must include. However, there are a number of challenges that accompany it. One is people’s resistance to change, according to Gabriel Ramis. Furthermore, he adds that transformation consists of “tools, processes and mindset.”

Nil Camacho: “The next revolution we will face will be to eliminate the stigma of second-hand”

The second-hand sector has gone from offline to online. Wallapop is a digital native and the next revolution it will face is eliminating the stigma of second-hand. “People are beginning to become aware of what economic savings entails,” says Nil Camacho. They also seek to satisfy customer expectations in the e-commerce.

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