At first…
He brought the ‘hard discount’ system to Spain in the 70s
The supermarket chain today has 2,300 stores throughout the country and another 1,000 in Argentina
It sometimes happens that large companies, especially those that have changed hands over the years, lose along the way the history of how they were born. And something like this has happened to the Dia supermarket chain. Of his…
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#Dia #Spanish #white #brand #born #neighborhood #Madrid
