That Dacia is one of Groupe Renault’s biggest successes in the last 20 years is no secret. The results obtained by the Romanian car manufacturer in recent years throughout Europe and in particular in Italy have brought the brand to the top of sales thanks to some of its best sellers and now the brand looks to the future with optimism, aware of having a usual base and be able to keep up with the pace of a constantly changing market.
Dacia’s successful bet
Luca de Meo, CEO of the Renault Group, is also convinced of this, having met with analysts and investors in Romania singing the praises of Dacia and its successes with a post on LinkedIn: “Who would have bet 20 years ago that Dacia would be on the podium of car retail sales in Europe? It’s been like this for 4 years! Today (yesterday for those reading, ed.) I had the pleasure of retracing the trajectory of the brand with our analysts and investors in Romania.”
The secrets of success
The number one of the Losanga group then spoke about the objectives of the brand and the secrets of its rise: “The key to Dacia’s success? Playing a team sport and focusing on what really matters, thanks to a design-to-cost approach, a hyper-competitive industrial footprint and a commercial policy focused on transparent and simple prices. We are also aiming for very low emission solutions, including e-fuels. In this sense, Dacia has great resources to navigate the challenges of #sustainability and affordability. I want to say a big bravo to our teams! Thanks to all the work already done, Dacia is now at a turning point in its history. We are entering a new chapter, projecting the brand’s unique recipe into upper-segment vehicles, which will drive profitable growth.”
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