Corporate gifts for customers and employees: that’s why they are essential for a good loyalty strategy
When a company wants to advertise its brand, it has a wide variety of possibilities available: from traditional media such as advertising on TV and radio, signage and stands, to digital media on social networks. Nowadays it is known that it is increasingly difficult to reach the consumer with an advertisement that builds trust before reaching the loyalty.
Advertising gifts, however, are a great way to attract, retain, and even make yourself known to third parties. Specifically, corporate gifts are personalized items with the company logo. It can be any object such as a pen, cup, bag, or keychain. Everyone has received them on more than one occasion: when we attended an event such as a fair, when we bought a certain product or became a member of a gym.
These objects can be used in a multitude of communication strategies and for different audiences. And, of course, i employees they can be one of the recipients.
As with other advertising actions, the fact of delivering these gadget will allow you to establish a connection with the user even before making a purchase. Furthermore, when using such an object, it will be likely to be seen by others, thus generating a propaganda effect of the brand. At the level of communication it is very important since the level of Gross Rating Points (i.e. the index of the advertising pressure exerted by a specific advertising plan, medium or vehicle with respect to a certain target audience in a given period of time) is very high. Whenever you hold a pen in your hands, when a cup is on a table, when carrying a personalized bag on public transport, many people will see, albeit subconsciously, the company logo and some of them will surely look for the company online to find out more.
Likewise, one of the great features of these items is their versatility, in terms of size, shape, color, functionality, performance and above all from an economic point of view. For example, it is possible to have a large quantity of pens and shoppers to distribute to a wide audience, in order to increase the brand image at a really advantageous price.
Corporate gifts: why logo gadgets are actually effective
The answer is simple lies in the law of reciprocity. This tells us that when you receive a gift, there is an inherent feeling of wanting to give something back. They are therefore essential during fairs and events to attract visitors to their stand and be able to have a first contact.
Not to mention the fact that, whenever someone comes into contact with the personalized object, this interaction generates interest in the company, and that person can become a potential customer. Furthermore, if the gadget delivered is useful, the perception of the company will be more positive since it will really be an added value. It is essential to know your audience well in order to contribute something useful, so that they use it often so that it can be seen by others.
After the outbreak of the pandemic, which resulted in the need for reinvent marketing strategies, it has been more necessary than ever to use inexpensive but effective methods to reach consumers. And this is where promotional gadgets come into play.
This strategy is becoming very important after the emergence of COVID-19. The advertising market has reinvented itself by producing custom masks, gels and wipes with logo and many antibacterial products treated with special additives. By giving away objects of this kind, you can show that you care about the safety and health of your customers without spending a fortune.
Corporate merchandising, benefits for customers and employees
Regardless of whether they are given away to current customers or potentials, i personalized gadgets they can be used on many occasions and bring numerous benefits. First of all they show attention and care for the person, regardless of whether they have already purchased products or not, and they strengthen the bonds, regardless of the consumer’s loyalty. They also create a link that enables business relationships, such as a meeting to introduce a company’s services, as well as associating the brand with a positive experience.
Corporate gadgets are also inexpensive and constitute one of the advertising actions with the highest return on investment. The customer, in fact, could be indirectly transformed into a brand ambassador if you regularly use the product and it is seen by a third party.
Also employees they are a suitable target for company logo gadgets. They can be given to them in a “welcome kit” to make them feel immediately part of the team, or on special occasions. The idea is to provide them with items that they will need in their daily life, such as notebooks, pens, mouse pads and so on.
This type of merchandising helps integrate the worker more effectively. It also allows you to provide material that they may need on a daily basis and, as with potential customers, if the employee uses the merchandising outside the company, they will be seen by more people, increasing brand awareness.
Ultimately there are many benefits to making promotional gifts. The keys to being effective with this type of action are to know well the public to whom they will be delivered to choose the appropriate object and choose the right moment to give them away, relying on a specialized company in the sector. Among the best known realities we find Gift Campaign, Italian and European reference for high quality corporate gadgets and gifts.
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