The tax administration's summer work video attracts attention on social media. Its theme is Temptation Island. Watch the video embed at the end of this story.
“I supposethat someone will soon recruit these social media managers of the Tax Administration with big money somewhere”, ponders one Instagram nickname under the video.
“Then this is the best bet for the moment from you! Genius humor. Could you get as many episodes out of this as the producer? Nothing as reasonable has been done with taxpayers' money (perhaps never)!” again write the first name katarinainen.
On Instagram, the latest publication of the Tax Administration is being enthusiastically praised. It has gathered likes and shares all over the internet.
Tax administration has come in recent years known for his hilarious communication.
On Monday, it published a summer job advertisement for the summer of 2024. The video parodies the popular reality TV series Temptation Island.
In the past, characters from the movie Barbie, anime characters and Easter eggs have ventured into the social media of the Tax Administration.
Communication designer of the Tax Administration Nanna Jussila says that the video published on Monday has received exceptionally good feedback.
“Humor and parody seem to work and appeal to a wide variety of people.”
On video The employees of the tax administration talk about their work in a typical trickster style.
Tempparit, or Temptation Island Suomi, is a Finnish reality television program based on the US show Viettellysten saari. In the program, Finnish couples are taken to a paradise island for three weeks. There, the couples are not together, but the reserved women are accompanied by a group of single men, and the reserved men are accompanied by a group of single women. Series plot Sami Kuronen.
The program monitors whether the participants' relationships can withstand the seductions of the island.
Jussila when coming up with ideas for the summer job announcement, there were many ideas on the table. However, Temptation Island got the social media team's socks spinning. The script and implementation were created quickly.
“Tempers are the ones that got the most ideas going. It seemed that all the team members had pretty good ideas about it, and then we also got the performers together from our own house.”
The choice was also influenced by the fact that Temptation Island is popular specifically among people in their twenties, i.e. the target group of the Tax Administration's social media.
Jussila does not reveal which other ideas and series competed with Temptation Island during the planning phase.
“They will probably be implemented again sometime”, advises Jussila.
Nelonen, who presents Tempation Island, belongs to the same Sanoma company as Helsingin Sanomat.
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