Comment|If HIFK is able to create its skin next season, it will be for sporting director Janne Pesonen like Mikael Granlund’s airbrush, writes journalist Ari Pusa.
Helsinki IFK’s new CEO Alexander Sneen is a professional manager, but also an avid golfer.
He says he followed ice hockey as a fan of the club he loves, HIFK. He has almost no other hockey background. He plays golf with a handicap of 20, which is quite a good level for an ordinary hobbyist.
“My strength in golf is the close game. It goes much better for me than long shots,” says 50-year-old Sneen.
Close play is an integral part of golf. Long shots won’t help if short shots and putts on the green are behind.
The close game can also be resolved now, when Sneen takes over HIFK’s new management team and management organization.
As a global citizen and business leader, Sneen knows how to lead closely and with his personality motivate the entire organization to a new rise, which HIFK really needs after a weak last season.
As sports director at HIFK, Janne Pesonen is a lot of a guard.
From the new from the sports director Janne from Pesos Sneen gets a good pair of horns. Pesonen played for HIFK in the 2011–2012 season and thus knows the club from his old days.
As a sports director, Pesonen may be inexperienced, but the 2011 world champion and four-time Finnish champion certainly has experience in hockey.
In total, Pesonen played in five World Cups: 2011, 2012, 2013, 2015 and 2018.
“Many times the key to success can be found in a negative experience. By learning to lose, you can learn to win,” Pesonen explains his philosophy.
In addition, HIFK is establishing an expert group to develop the competitiveness of its sports strategy. One of the group members is Mikael Granlund.
At the 2011 World Cup, Pesonen watched from a few meters away when Granlund turned the puck on his platform and lifted it from behind into the Russian goal.
Granlund’s air cranes were made into a postage stamp. Pesonen was one of the key players of the golden team.
In the renewed HIFK, Pesonen is once again in a key position. If HIFK is able to create its skin next season, it will be like Granlund’s airwave for Peson.
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