Citroen continues to grow on the Italian market, with the French brand closing the month of August 2024 with a slight improvement compared to last year according to data provided by Dataforce on sales for the month just ended. The Double Chevron brand stands at a market share of 4.3%, marking a growth of 0.6 percentage points compared to the same period in 2023. This figure reflects a 19% increase in volumes.
The success of the new C3
All this while the French brand of Stellantis awaits the actual market entry of the new Citroen C3, which has just arrived in dealerships. The new generation of the French best seller has recorded over 7,000 orders, with a significant preference for the electric version, chosen by 30% of customers. This is also thanks to a low price list, less than 24,000 euros. The new Citroën in the electric version guarantees an urban autonomy of up to 440 km and is offered with an accessible purchase formula from 49 euros per month. To welcome the arrival on the market of this model, the Citroën showrooms in Italy are opening their doors on Saturday 21 and Sunday 22 September.
Citroen Ami and commercial vehicles
Citroën AMI also continues to dominate the electric minicar market, maintaining unchallenged leadership with a 43% segment share in 2024. Extending the analysis to all engines, AMI confirms its position at the top, with a segment share of almost 29%. These numbers underline Citroën’s ability to intercept the needs of a young and urban clientele, looking for innovative and compact mobility solutions. In the commercial vehicle segment, Citroën further distinguishes itself by reaching fourth position in the LCV (Light Commercial Vehicles) ranking in August, thus consolidating its presence in this market as well. Citroën continues to demonstrate a solid performance on the Italian market, led by a range of vehicles that combines innovation, sustainability and versatility, confirming itself as a reference choice for an increasingly wider and more diversified public.
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