The Cinesa cinema chain has gone one step further attract the public to the rooms with his new monthly subscription program called UnlimitedCard, what is cheaper than Netflix.
This program allows viewers to view the movie premieres as many times as you want for only 15.90 euros per month.
The initiative is a pioneer in Spain and it will be the first cinema subscription program in the country, for promote more culture and return viewers to theaters, despite the increase in streaming platforms.
After more than a year of pandemic and restrictions, the Survey of Cultural Habits and Practices in Spain published in 2022, only 27.7% of the Spanish population continued to go to movie theaters after the pandemic, compared to 57.8 % than it did before.
Bet on returning to movie theaters
Although Chinese It had already opted to attract the audience of the theaters with gift cards, promotions for families or vouchers for five tickets at the best price; now the Unlimited Card gives a new opportunity.
What does this card offer? with her the spectators can enjoy all movie releases for a monthly subscription, resulting in be cheaper than the standard Netflix subscription.
They will also have the opportunity to acquire the card, starting in April, on Cinesa’s digital channels, at kiosks and at the box office; which will be gradually activated in all the company’s theaters throughout the month.
According to Ramón Biarnés, Managing Director SE&SE of ODEON Cinemas Group, the Unlimited Card is a new formula to adapt to the new needs of spectators and movie lovers.
Although the idea had already been launched five years ago in the United States with the MoviePass program, which was not successful, Cinesa is willing to innovate and attract more viewers to movie theaters.
#Cinesa #presents #Unlimited #Card #movie #subscription #program #cheaper #Netflix