IN AN increasingly connected world, smartphones have become a tool essential in everyday life millions of people in Mexico and in everyone.
According to figures from The Competitive Intelligence Unit (CIU), the mexican market of mobile devices in one of the bigger and more dynamic in the region of Latin Americato.
And according to the consulting firm headed by Ernesto Piedras, the annual value of this item exceeds 125 billion pesos and more than 30 million new pieces of equipment are marketed each year.
The Actual trends and the challenges faced by manufacturers in their search to attract and retain users they have evolved, so they must offer innovation and better experience in your devices.
Since 2019, the market smartphones in Mexico has undergone a significant reconfiguration, due to a series of key events.
The virtual blocking of the use of Google services by Huawei marked the beginning of this process, which affected the participation of one of the strongest competitors in the market.
In addition, the closure of LG's mobile division in 2021 expanded the available market share, leaving room for other brands to fill that void.
With the departure of Huawei and LG, brands from China such as Xiaomi, OPPO, vivo, Honor, Realme and Infinix have arrived in the Mexican market, competing with established brands such as Samsung, Motorola, Apple, ZTE and Alcatel.
This new competition has created a greater diversity of options for consumers, as well as greater pressure for manufacturers to improve their products and services.
The CIU warns that the average expense per smartphone in Mexico is 4,543 pesos, with a replacement frequency of 25.4 months.
This data reflects the importance of offering products that are not only attractive in terms of price, but also in terms of quality and functionality.
Manufacturers must find the right balance between offering affordable and high-quality devices to meet consumer needs and expectations.
For this, the Net Promoter Score (NPS) has become an invaluable tool to measure customer satisfaction and brand loyalty in the smartphone market in Mexico.
This indicator, which is calculated based on the probability that a customer recommends a product or service, provides a deep insight into user perception of a particular brand.
According to data provided by The CIU, the average NPS in the smartphone market in Mexico is 80%.
Apple stands out as the manufacturer with the highest NPS, reaching an impressive level of 94.6%. This reflects the high user satisfaction with Apple products, especially when it comes to camera resolution.
Samsung is in second place, with an NPS of 84.9%, closely followed by OPPO, Xiaomi, Huawei and Motorola.
The market of smartphones in Mexico It is a dynamic and constantly evolving ecosystem.
With the arrival of new incumbents and the departure of important players, manufacturers face unprecedented challenges.
However, using NPS as an indicator of customer satisfaction offers opportunities to improve and differentiate in an increasingly competitive market.
THE TELEVISA GROUP announced yesterday that it had reached an agreement with the American AT&T, chaired by John Stankey, to assume its participation in the share capital of Sky México, with which the consortium led by Bernardo Gómez and Alfonso de Angoitia will take 100 % of actions. The transaction would be settled in 2027 and 2028 and includes the appointment of Francisco Valim as the new director of the company. Televisa's decision to take control has to do with accessing administrative synergies. And without the participation of the telephone company headed here by Mónica Aspe, its operation is much easier.
THE FEDERAL GOVERNMENT extended the Maintenance Base Trust (MRO) of Mexicana de Aviación for 18 months, as agreed in its last meeting by the Technical Committee of that vehicle in charge of Banco Invex, directed by Juan Guichard. This extension, requested by workers and unions in the face of difficulties in selling the workshop that belonged to the old Mexicana, prevents the assets from passing into the hands of former owners. Although the status quo of the trust is maintained, this measure ensures the continuity of one of the most important maintenance bases in the Latin American region, key in the aeronautical industry.
ORBIA ADVANCE CORPORATION is strategically positioned in the market with its new revolving credit of 1.4 billion dollars, reflecting confidence and financial stability. This move, aligned with investment ratings, promises flexibility and growth, reaffirming the global commitment and risk diversification of the firm chaired by Saamer S. Bharadwaj, a step forward in its financial consolidation and corporate expansion.
THE Mexican AUTOMOTIVE MARKET shows a trend of sustained, although moderate, growth, reflecting an adaptation to new economic dynamics. According to INEGI, Nissan led by Rodrigo Centeno leads sales, evidencing the preference for consolidated brands, while the industry as a whole is preparing to face the challenges of a changing environment, maintaining cautious optimism for the future.
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