Chery Eco exhibition is coming soon!

This transition heralds the emergence of a new automotive ecosystem, predominantly driven by new energy vehicles (NEVs) and intelligent connected vehicles (ICVs), which combined are a catalyst for the transformation and expansion of the global automotive industry. The traditional direct transaction model in the automotive market is gradually declining, giving way to a paradigm in which users are increasingly recognized as the central force driving the industry's dynamism. Consequently, creating a holistic automotive ecosystem becomes a crucial strategy for automobile brands seeking to ensure a prosperous future. The Chery Eco Exhibition is about to begin as part of the annual dealer meeting in China, introducing a revolutionary ecological model and strategic framework for global users.

So what is this whole “ecosystem” thing about? Basically, it's like connecting all the computers and phones together gives us the Internet, and connecting real-world things to the Internet gives us the Internet of Things. In the same way, when you connect a car with people and services, you end up with what we call a car ecosystem. In the pace of life and contemporary professional environments, vehicles have increasingly become the third living space for people, beyond their homes and workplaces. Even while commuting, people conduct a variety of activities, including work, socializing, and attending to personal matters, all within the confines of their cars. This transition underscores that automobiles have transcended their traditional role as mere means of transportation to become integral connectivity hubs that unite various facets of daily life.

The future battlefield of the automotive industry will focus on ecosystems, rather than isolated technologies or products. Chery is at the forefront of this change, leveraging cutting-edge technologies such as big data, 5G, artificial intelligence (AI), cloud computing and more to power a comprehensive “vehicle ecosystem.” This strategy focuses on creating a broad compendium of services that improves user efficiency and breaks down barriers in interactions, integrating people, vehicles and lifestyles. By transitioning from independent products to an interconnected ecosystem, Chery continuously offers new experiences, values ​​and options, enriching the lives of its users. Chery is dedicated to elevating the emotional and experiential satisfaction of a greater number of brand users, creating a vibrant and dynamic vehicle ecosystem that fosters vitality and enthusiasm.

In the continuous evolution of technology, Chery pays more attention to permanent value creation. Consumer needs and interests have expanded beyond mere professional success to show a more diversified trend. They engage in a variety of interests across multiple domains, with the goal of enhancing their self-worth and prioritizing the balance of personal, social, and family relationships. For users, the car is no longer just a means of transportation but also a lifestyle, a manifestation of dreams and, thanks to technology, a transformer of habits.

The Tiggo family embodies the profound concepts of “achievement” and “care”, whether it is meeting the needs of daily life or expanding the boundaries of life. The spirit of the Tiggo family is not only focused on the cars themselves, but also on fostering the relationship between people and vehicles. Support users through important family moments, capturing life's subtle experiences. With enhanced intelligent features and emotional attributes, the Tiggo family meets modern consumers' desire for personalized, diversified and emotionally engaging automotive experiences.

The upcoming Eco Expo, which will begin on April 27, has a diverse ecosystem as its theme. The exhibition will display life scenarios such as camps, technology and intelligence, in perfect alignment with the Chery brand concept of “sustainability, innovation, family and togetherness.” Chery Automobile is committed not only to providing users with convenient and comfortable travel experiences, but also to continuous technological innovation. We cordially invite you to experience the excitement of the Eco Exhibition on April 27.

Chery Group was founded in 1997, and its subsidiary, Chery Automobile, is one of the first self-owned Chinese automotive brands to surpass one million units in sales and expand into international markets. In 2023, Chery Group achieved “twelve years of consecutive growth” in sales, with cumulative sales of 1,881,316 vehicles. As of January 2024, Chery Group has accumulated a global user base of more than 13 million, including 3.35 million overseas users. Chery takes independent innovation as its core strategy, establishing a product innovation system with a focus on technological R&D and dedicating itself to providing high-quality user experience to global consumers. Eight major R&D centers have been successfully established, including those in North America, South America and Europe. As of the end of 2023, Chery has filed more than 29,000 patents and has been granted more than 18,000 authorized patents, positioning itself at the forefront of the industry.

Chery's business presence extends to more than 80 countries and regions around the world. Currently, Chery's export product range comprises Tiggo series, Arrizo series and eQ series, covering major power forms such as ICE, BEV and PHEV. With a brand core that emphasizes “Green, Technology, Family and Togetherness”, Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, smart connectivity, shared mobility, platforms and ecosystems.

It is a world-class company, oriented towards mobility and productivity, diversified in the distribution and sale of vehicles, machinery and related businesses, focused on generating value and well-being for the country in a sustainable way.

The Vardí Business Group integrates extensive experience and efficiency in import processes, marketing and distribution of vehicles and equipment, after-sales service, spare parts, financing, procedures and insurance.

It represents brands such as Nissan, UD Trucks, Changan, Orbea and Camelback, has a presence in more than 20 cities and municipalities in the country and has nearly 3,000 employees and collaborators.