Campaign ‘Let’s talk about time. Let’s talk about prostate’: In prostate cancer there is no time to waste

It is estimated that in 2024, prostate cancer will become the most common tumor among men in Spain, with more than 30,800 new cases expected, according to estimates from the Spanish Society of Medical Oncology (SEOM). It represents a significant percentage of tumors diagnosed in men, reflecting its high incidence in advanced ages, mainly over 65 years of age. These data underline the importance of early detection and awareness strategies, since most cases detected in early stages have very high survival rates.

On the occasion of Men’s Health Awareness Month, Johnson & Johnson launches the ‘Let’s talk about time. Let’s talk about prostate‘, in collaboration with the Spanish Group of Cancer Patients (GEPAC) and the Prostate Cancer Association (ANCAP). This initiative highlights the importance of periodic check-ups as a key tool for the early detection of prostate cancer, especially in men over 50 years of age, which significantly improves the chances of cure.

It is known that early diagnosis is crucial, since in its initial stages prostate cancer usually does not present symptoms. Detecting it in time facilitates effective and less invasive treatments, with survival rates greater than 95% at 10-15 years.

The incidence of this tumor increases significantly after the age of 50, or even earlier in those people who have a family history.

During the campaign presentation, David BeasDirector of Corporate Affairs at Johnson & Johnson Innovative Medicinepointed out that “this campaign highlights the importance of time and is born from our conviction of the importance of offering quality time to patients with prostate cancer. In this disease we know that doing things in time can change the course of the disease and your life.”

For his part, the vice president of ANCAP, César Comuñas Alfarohighlighted the possibility of participating for the second year in this campaign, “which reminds us that time is not infinite and sometimes we do not think about it until some circumstance occurs to us. This campaign reminds us of the importance of early detection in an asymptomatic disease such as prostate cancer in which there is no wait. Prevention saves lives.”

In this sense, Marcos Martínez Cortésmanager of GEPAC, shared his perspectives on awareness and the fundamental role of patients in the prevention of prostate cancer, adding the importance of “making this disease visible, which affects not only the patient but also his partner and environment. It is important to send a message to the population so that they become aware of their own health and go to check-ups with their specialist.”

‘Take care of your time’

One more year, the visible face of the campaign is the actor Manuel Galianawho returns to his role as Paquito, the watchmaker; the character he played in 1982 in the television adaptation of Gonzalo Torrente Ballester’s novel, “The Gozos and the Shadows.”

After his intervention last year, Galiana returns this time accompanied by his son in fiction to remember that “The best gift is time. Take care of your time”. A time that patients with prostate cancer value in very diverse ways, as is also evident in the immersive 3D exhibition in which you can see videos created from the personal experiences of patients who have suffered from the disease, which They will show what your perception of time was after the diagnosis and your way of spending it on a personal level and with your closest environment.

For more information about prostate cancer and additional campaign resources, you can visit the website ‘Let’s talk about prostate cancer‘.