Design, Brianza-based Provasi sees a boom in revenues in 2023
Try it emerges from the crisis. The Seregno-based design company recorded a turnover of 13.1 million euros in 2023, up 45% compared to the previous year. This result exceeded expectations and was even higher than that of 2018, the year before the company crisis. The performance represents for Try it the effectiveness of its business strategy, allowing the company to compete effectively in major global markets.
As the CEO says Alessandro Massa: “Our ambition is to become the primary points of reference for every classically inspired high-end project in the residential sector that comes onto the market.” But that is not all. At the end of 2023 the new single-brand showroom was opened in Dubaiallowing the designer furniture brand to be even closer and more direct towards the Middle Eastern markets, whose first results are promising.
The signals coming from the various world markets in which the company operates, especially from India and the Far East, indicate a growing interest in classic and neoclassical style projects. During 2024, Try it intends to establish the foundations to increase its competitiveness also in the segment contract And hospitalitywhere demand is experiencing a strong boost internationally.
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