They are in buildings, chocolate candies and panties. We get used to them and get attached to them. Lauri Toikka knows how to design a logo successfully.
The logo a huge ballast rests on the shoulders. Maybe even unreasonable.
You should cherish the brand's history, channel its deepest essence, stand out from the crowd. And at the same time feel fresh.
At a glance, the logo should tell you: this is what it's all about.
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