Party expects about 10,000 people at Maracanãzinho and president’s speech focused on freedom and faith
The core of President Jair Bolsonaro’s (PL) campaign met last Wednesday (July 13, 2022) to discuss details of the launch of the Bolsonaro-Braga Netto ticket at Maracanãzinho, in Rio de Janeiro (RJ), on July 24 . The PL team reached a consensus: the campaign needs more emotion and a female presence at the event.
The analysis made is that former president Luiz Inácio Lula da Silva, from the PT, mainly conquers the female audience based on his sentimental appeal. Bolsonaro will then be told to focus his speech on faith and freedom at the party convention.
The PL will also advise high-level party members to go with their wives. The evaluation of the campaign’s marketing team is that Bolsonaro always appears surrounded by men, which alienates the female electorate. The party’s HQ wants to take the stage of women, including with the first lady, Michelle Bolsonaro.
The 2 strong pillars of the campaign to be explored in convention, freedom and faith, will also focus on women. According to a survey carried out by Bolsonaro’s team, almost half of the women admit to changing their vote and 80% are religious. With the focus on these issues, the president would then be able to react to this group of voters.
About 10,000 people
The expectation of the campaign is to fill the internal area of the space leased in Rio de Janeiro (RJ) with up to 12,000 people. The gymnasium was opened in 1954 and has a capacity for 13,613 people. Guest access must be validated by the online platform Sympla.
O Power 360 found that the place should be divided like this:
- stage in T, for Bolsonaro to walk on the catwalk in the middle of the audience;
- two VIP areas: one for elected officials and one for presidential-backed candidates, on the runway;
- press area, on the track;
- area reserved for supporters’ caravans, in the stands.
Bolsonaro less resistant
O Power 360 found that the president showed less resistance to the guidelines of the PL communication team this week. He gladly received suggestions from the group made up of publicists Fábio Wajngarten, Duda Lima and Sérgio Lima.
On Wednesday (July 13), right after an alignment meeting with the campaign team, he told supporters that he could adopt changes in his actions to attract young and female voters.
“It’s a change all the time. It’s understanding what women want. Because men and women think differently. There is not the slightest doubt. For example, we make motorcycle movements. Do women like it or not? If you do research, men like it more”declared at the Alvorada Palace.
The president also said that some topics are preferred by the male electorate, such as the possession and possession of weapons and motorcycle riders, those motorcycle rides he takes with supporters in cities he visits.
“There are women who don’t like guns, but want their husbands, boyfriends or fathers to have them”, said. and completed: “There is a person in my family, I won’t say who, who said he would rather be shot than shoot someone. She’s a relative of mine, a woman, right? But it is her right to think that way.”
Squid’s Advantage
Search PowerDate held from July 3 to 5, 2022, shows that the scenario for the presidential succession remains stable and focused on Lula and Bolsonaro. Today, PT has 44% of voting intentions against 36% of the current president.
Lula still has a significant advantage over Bolsonaro among women, young people and people with lower incomes, while the president has his best score among those who earn 5 or more salaries. Read the survey clippings by sex, age, region, education and income below.
The search PowerDate was carried out from July 3 to 5, 2022. 3,000 people aged 16 years or older were interviewed in 317 municipalities in the 27 units of the Federation. The confidence interval of the study is 95%. The margin of error is plus or minus 2 percentage points. The research is registered with the TSE under the number BR-06550/2022.
This study was carried out with the resources of the PowerDatea research company that is part of the media group Power360 Journalism.
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