Black Friday, which this year will officially be celebrated on Friday, November 29, will mark the start of the Christmas shopping season. Although its origin is in the United States, its global reach has consolidated it as a commercial phenomenon expected by consumers around the world.
In addition to the official day, many stores have adopted practices such as Black Week, offering extended offers that are activated days before and continue throughout the weekend. Culminating in the same way with Cyber Monday, which will take place next Monday, December 2.
Discounts on fashion, technology or small appliances
This event is famous for its massive sales, mainly on technology; where smartphones, Computers and smart devices top the lists of the most searched products. Likewise, promotions include small appliances, clothing, footwear, cosmetics and household products, making it a unique opportunity to purchase a wide variety of items at discounted prices.
As the date approaches, consumers are preparing with strategies that allow them to get the most out of it. Among them, advance planning stands out, by creating wish lists, comparing prices between platforms and subscribing to store alerts. It is also crucial to review return policies, since conditions vary depending on the store, something especially relevant for impulse purchases.
For those looking to avoid last-minute rush, digital tools are indispensable allies. Price monitoring applications and personalized notifications help locate the most attractive offers and avoid wasting time searching for out-of-stock products. These technologies have driven a change in consumer behavior, who now chooses to take advantage of the convenience of platforms on-line.
Black Friday continues to be a notable event for physical stores. Retailers, aware of increasing competition, are designing hybrid strategies that combine online and in-store promotions, offering experiences such as additional discounts for those who choose to shop in person.
One of the aspects that has generated the greatest interest in recent years has been the economic impact of the event. This year, the trend is expected to continue, driven by the diversification of products and services participating in Black Friday. From appliances to tourist packages, practically all industries join this journey of mass consumption.
Among the most prominent sectors, fashion and beauty has positioned itself as one of consumers’ favorites. During this event, clothing stores often launch aggressive discounts on seasonal clothing, while makeup and personal care brands offer sets exclusive at attractive prices. These opportunities allow you to both renew your wardrobe and purchase gifts at competitive prices, ahead of the Christmas season.
On the other hand, the event is not without challenges. For consumers, the saturation of offers can be overwhelming, making it difficult to select truly necessary products. For this reason, experts recommend prioritizing purchases of higher value items or those that are difficult to find with significant discounts on other dates.
This year, one of the expected developments is an increase in promotions associated with sustainability. Some brands are using this day to highlight green products or initiatives related to recycling and fair trade. Although they still represent a minority of total sales, these actions reinforce the message of more conscious consumption.
For merchants, Black Friday presents itself as an opportunity to manage inventory. Many companies use this date to liquidate merchandise from previous seasons, allowing them to free up space for new collections. At the same time, they seek to attract and build long-term customer loyalty through rewards programs or exclusive discounts for future purchases.
An aspect that does not go unnoticed during the event is the importance of marketing campaigns. Brands and stores design innovative strategies to capture consumer attention, from personalized ads on social networks to collaborations with influencers that promote exclusive products.
This increasingly sophisticated approach seeks not only to generate immediate sales, but also to position companies in the minds of consumers for future acquisitions. In this context, creativity and segmentation play a key role.
Black Friday 2024 promises to once again establish itself as one of the most important commercial events of the year. Whether it’s on-line or in physical stores, consumers have the opportunity to find better prices, while retailers take the opportunity to strengthen their position in an increasingly competitive market.
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