Beyoncé challenges the white narrative: the crazy looks with which she takes over the country universe

Beyoncé is used to giving hits. In 2017 she announced the pregnancy of her twins with a pose in underwear surrounded by flowers that went viral; the outfits she has worn on her tour Reinaissance have been worthy of exhibition, with clothes from Loewe, Alexander McQueen, David Koma, Gucci, Fendi, and the cover of the album that gave its name to the tour, Renaissance Act I, of 2022, revolutionized the networks by showing the diva from Houston (Texas) on a glass horse, with long Lady Godiva-style hair and a brief bodysuit of rhinestones, in a contemporary version of the striking image of Bianca Jagger arriving at Studio 54 on a white horse.

Now he has done it again. The singer is preparing the launch of her new album, Renaissance Act II, which will be published in March and whose previews have arrived with controversyafter the debate on the exclusion of black artists from the music scene has been reopened country and that some station specialized in this genre has refused to program Beyoncé songs. The discussion is not new: the rapper Lil Nas X, in 2018, was criticized for his song Old Town Road. The song peaked at number 19 on the Billboard Hot Country Songs chart, but was later disqualified by Billboard for that category. But the Texan turns a deaf ear to the criticism and now she bets everything on country, something that she has shown in her latest outfits, such as the one chosen to celebrate Valentine's Day with her husband, Jay Z. For that romantic date, Beyoncé has posed in a transparent dress with a corset and a belt with a marked buckle, completed by a cowboy hat. He look It is signed by the Italian duo Dolce & Gabanna, and with it Beyoncé has inaugurated her He was a cowboy.

Although she had already given some clues about where her new work would go through her stylistic nods, the 42-year-old artist wanted to make her next release known in a big way: she announced it during the broadcast of the Super Bowl, which He faced the Kansas City Chiefs and the San Francisco 49ers on February 12 in Las Vegas. The first ones won, the team of Travis Kelce, Taylor Swift's partner. But Swift was not the only singer who attracted attention that night: Beyoncé took advantage of the broadcast — which has already become the most watched event in the history of American television, with 123.4 million viewers following the game and 202, 4 million connected at some point—to insert an ad for your Act II, which will go on sale on March 29. The commercial starred her and actor Tony Hale, with the desert as a background, sounds of music country of his new song and a license plate that announced its name, Texas Hold 'Em.

The singer shared on her Instagram account the cover of that single that is named after a type of poker game in which the name of her home state appears. In it she was suggestive, and faithful to her new theme. cowboy: The hat and the belt with a shiny buckle were not missing. With a brief message she revealed that two of his new songs, Texas Hold 'Em and 16 Carriages, They had already left.

But the list of cowboy style outfits doesn't end there. To attend the Luar show (signature of designer of Dominican origin Raúl López) on February 13, within the New York fashion week, the singer dazzled with a gray suit set studded with silver embroidery from the collection of haute couture by Indian designer Gaurav Gupta, reminiscent of the ornate rodeo costumes designed in the seventies by Nudie Cohn. As accessories, a matching cowboy hat and a Luar bag, her signature that had invited her to her front row.

And a few weeks before, at the Grammy ceremony held in Los Angeles, the singer had also left a hint of her new he was a cowboy: Beyoncé arrived at the gala wearing one of the outfits designed by her friend Pharrell Williams as creative director of Louis Vuitton's men's line. It was a set from the fall-winter 2024 collection, with a leather jacket and pants with silver inlays, in which the cowboy hat was not missing as a complement. Now that it is clear leitmotiv of the artist's next album, the only thing left to discover is the new outfits as if they came out of a rodeo or a western with which the Texan will continue to surprise this year.