A few calorie bombs in the form of burgers at the turn of the year are not the classic athlete’s diet. But that was only a side issue on an evening shortly before New Year’s Eve in downtown Munich. In collaboration with marketing professionals, the Orlando Magic invited a selected basketball audience to a club on Rumfordstrasse. “Watch Party” for the NBA game between the Magic and the Brooklyn Nets, that was the motto of the event: watch basketball from the USA on XXL screens with a free tasting, exclusive setting, some celebrities, plus the reach of influencers – the keyboard of common distribution mechanisms.
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