A new brand specializing in sustainable mobility is preparing to conquer the Italian market. Ayvens arrives in our country. It is a brand that claims to want to aim for zero emissions and the digital transformation of the automotive sector, born from the acquisition of LeasePlan by ALD Automotive. The new brand first debuted globally and now officially also in Italy.
The objectives in the name
Ayvens' plans are to strengthen the positioning acquired thanks to 40 years of experience in the sustainable mobility sector and will be used for all customer segments (corporate, SME, professionals and private individuals) and on all channels and touch points, in particularly through the company's extensive digital ecosystem. The mission of this new brand is to improve everyday life by offering simpler, smarter and more sustainable mobility, as reflected in the brand's payoff, Better with every move, and its very name, thought to indicate the way forward for progress, the result of the combination of three words: way, advance and heaven. The fluid shape, which tends upwards, is intended to be the symbol of progress and dynamism and the name of the world-famous majority shareholder – Société Générale – constitutes the solid and stable basis of the new brand. The graphic identity conveys energy through a modern typeface, along with vibrant and unique colors inspired by the natural environment and crafted to stand out in the market. The iconography captures the essence of mobility, showing it through moments of everyday life.
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