They all collapse, by the historian Corriere della Sera to Fanpage, fromHandle to Huffpost Italy, the world of information in August suffers a severe backlash, thanks to the summer, holidays and post-pandemic departures. Via Solferino drops by 6.4%, the Neapolitan online site even touches -28.6%, the Roman press agency -4.6%, Huffpost -19.3%.
And in this “greyness”, the first online newspaper, Affaritaliani.it, after the boom in July, reconfirms itself as a dynamic, alive and growing information product, bringing home a 40% increase, touching the 30th position in the general classification.
In clear contrast to the news crisis market, the digital newspaper founded by Angelo Maria Perrino, therefore, does better than the big giants. To pay the reorganization of the editorial line, much more focused on the historical pillars of the editorial project: politics, economics and current affairs. But not only. The technical lightening of the homepage and the original contents, previews and the newspaper insert of Corporate, the business newspaper launched only last June.
“The era of large runs inflated with seo and social jams is over, the era of information quality has begun, with readers who are not counted but weigh themselves”, declares the director of Affaritaliani.it Angelo Maria Perrino. “The winners are those who build loyalty and propose profiled and quality data to target investors”, continues Perrino. “This time too Business he was the first to understand the revolution and was equipped to ride it “, concludes the director.
All in all, the month of August is confirmed as the month of holidays also with Audiweb data: i Italian navigators are in fact down by 1% both in the average day and in the month, and the global news sites record several declines. Instead, sites dedicated to weather, travel and social networks do better. The phenomenon, among the brands detected, is IlMeteo.it, first in the standings.
They are missing instead i giants like Google, Facebook and their families: over 5.9 million users on the average day when in July there were 5.6 million (+ 5.4%), well above Pinterest (3.3 million) and the TikTok phenomenon at 3.2 million, which is still growing 11.6%. Sport also stands out in the standings, which after the Olympics continues to grow thanks to the transfer market and Serie A: Gazzetta dello Sport marks a + 33%, climbing to third place.
Instead, it is bad for the big news: the Corriere della Sera and La Repubblica they fell by 6.4% and 0.8% respectively. Daily fact, climbs to fifth from sixth despite a 3.9% decline thanks to a 28.6% loss of Fanpage. The Messenger 18.8%. Down too Handle (-4.6%), The newspaper (-4.2%) which, however, gains a position in eighth place. Best situation for Tgcom24 which grows by 7.9%. Also good The print up by 12.9%: it goes from eleventh to ninth place. Finally, along the ranking, swooping: L‘aggregator Upday -5.3%, I read -7.5%, Sole 24 Ore -5.3%, HuffPost Italy -9.3%. Good results instead for DagoSpia: + 9.9%.
In general, the local newspapers also did well: those of Gedi group who earn a good + 19.2%, The Morning at + 33.9%, Gazzettino + 27.8%, Sardinian Union + 32.1%, New Sardinia + 4%, The Arena + 27.2%. It has already been said about sport, to add + 53.5% of Calciomercato.it and, even if lower than the brands in the table, + 60% of Calciomercatoweb to 76 thousand unique users.
In general classification, reports Italy Today, we find Tgcom, Fanpage, La Repubblica, Mediaset Infinity, Libero, RaiPlay, Il Sole 24 Ore and Il Messaggero. Followed by Upday, GNN Newspapers – Gedi News Network, Tiscali, Leggo, Il Sole 24 ORE, Huffington Post Italia, Calciomercato.it, Il Mattino, Il Gazzettino. Twentieth place was Il Post 21, DagoSpia, UnioneSarda, Elle Italia, Notizie.it Network, La Nuova Sardegna, L’Arena, Donna Moderna and Alvolante.it. It touches the 30th position Affaritaliani.it, followed by Esquire, Il Giornale di Vicenzam, Sorrisi e Canzoni TV, LaSicilia.it, Focus.it and Marie Claire Italia.
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