Good news from lovers of sleek design: Audis are becoming very beautiful again!
We often attribute a car design to one designer. Giugiaro, Bangle, Donkerwolcke, Talsma, The times when one design boss held sway and drew complete cars are long behind us. Of course, there is always someone who leads a project and a person ultimately responsible for the design department. But it is not the case that a car is designed from valve cap to windshield wiper by one man.
At Audi the man ultimately responsible was Marc Lichte. The best man was once responsible for the rear spoiler of the Golf V GTI (true @Loek still enjoy it), but became design boss of Audi. Hot news: he's gone. At least, not at the position.
New design boss
Audi switches to an Italian design boss. Lichte will be succeeded by Massimo Frascella, Audi reports. From June 1, the Italian will lead the design department at Audi. If you don't know Massimo, he is the big man behind the Land Rover Defender (the new one).
It is not entirely clear what will happen to Marc Lichte. He will remain with the company, but in a different position. It is not known whether he will continue to grow, like his predecessor Walter de Silva, or will be sidetracked.
Audis are becoming beautiful again!
Massimo Frascella studied at the Istituto d'Arte Applicate & Design in Turin and then started working at Bertone. He subsequently rose to senior positions at Ford Europe and Kia. Frascella has been working at Jaguar Land Rover since 2011, where he has steadily climbed the career ladder. In addition to the Defender, he was also ultimately responsible for the last generation Range Rover.
Very cool: Frascella wants to return to the heyday with Audi. Now Marc Lichte had already started that line, but Frascella is also a big fan of simple design. He wants to design timeless and elegant cars again with Audi. That's big news. Nowadays cars are extremely over-styled. It is fashion and what the customer wants, but there is a chance that this generation of cars will become old very quickly.
This article Audis are becoming very beautiful again: yes! first appeared on Autoblog.nl.
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