It was around mid-2021 when Audi declared that it would try to eliminate internal combustion engines from its range by 2033. A statement that at the time seemed very ambitious in the eyes of many, and that is now becoming so even in those of the four-ringed house itself: Gernot Döllner, CEO and head of research and development at Audi, has in fact reiterated his belief that the German brand won’t stop to build internal combustion-powered vehicles by 2033.
Audi Strategy
Recently, in fact, Audi has softened its approach to total electrification, increasing its focus on plug-in hybrid technology, in the face of a slowdown in the spread of 100% electric cars. Döllner himself indicated for this very reason that his company’s timing regarding the total transition to BEVs will be flexible: translated, if regulatory changes are made, the house of the four rings will be ready to adapt as needed.
View on the electric
“The legislation now says that cars must be locally emission-free, and from this point of view not even the e-fuels they help because they release them – Döllner’s words reported by Carscoops – If we as a community believe we need a change in CO2 – looking at the weather we need it – the only way to make it happen is focus on battery-powered vehicles. According to the Paris Agreement, we will need CO2 neutrality by 2050.”
Product Offensive
However the regulations change, Audi’s CEO reiterated that his company will be able to to adaptbut will still slowly reduce the number of vehicles equipped with internal combustion engines. “We will have to adapt, but only slightly. – concluded Döllner – We are flexible. But we have to stick to our strategy, because the life cycle for each model is seven years. In 2027-28 we will have the peak of modelsalmost double what we have now.”
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