Online shopping has increased in recent years, and this modality offers several advantages over physically going to a store, especially in terms of stock, variety of products and sizes, and the speed of the shopping experience. in general, although your package may take a few days to arrive.
More and more users buy online, and that has caused platforms and stores to improve their service to offer a better shopping experience. One of these aspects where they have had a lot of influence is in personalizing the experiencewhich using data collected by cookies and user histories They are able to find and offer you products of interest to you.
To improve these personalization systems, Artificial Intelligence has been key, since Its analysis and understanding of the data makes it the perfect tool to tell the algorithm what the user is interested in and likes. about other things.
Its effects are so notable that according to the “Hostinger Observatory of Digital Transformation”, a survey recently carried out by the internet company on consumer habits, 62.1% of Spaniards say that on some occasion they buy products or services in online stores based on personalized recommendations based on your preferences and behaviors.
This data underlines the importance of recommendation algorithms not only in increasing sales, but also in Build customer loyalty and improve their shopping experience.
Having a well-kept website is synonymous with sales
By anticipating the needs and desires of consumers, the penetration of online stores is increasingly common among businesses in order to increase their competitiveness and attract younger consumers, who are considered “mobile first.”
In this sense, it is estimated that 68.7% of Spaniards between the ages of 18 and 75 have purchased a product or service online during the last month (survey carried out in August). This percentage increases to 94.7% during the last yearwhich shows that practically all of those surveyed use digital services to finalize their purchasing decisions.
“Generative AI is already the order of the day also during the online purchasing process. It is helping to improve the user experience, facilitating the decision and, in addition, contributing to an improvement in the sales of the stores themselves by making products visible. and services that, otherwise, would be more difficult to promote,” says Walter Guido, Country Manager of Spain and Italy at Hostinger.
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