The debut of Apple Vision Pro drew initially positive reactions, but significant doubts persist about its impact on the market.
The first mixed reality headset of Apple received initial positive reactions, but significant doubts remain regarding its commercial success, which can only be dispelled with the imminent launch and actual market response.
Following the presentation of Apple Vision Pro, the first spotto generate anticipation around the product before its imminent launch.
The video you find here in the article, simply titled 'Get Ready-Apple Vision Pro', shows some features of the device worn on the head, and does so in the company of well-known faces that may be familiar to fans of television programs and films.
Pre-orders for the Apple Vision Pro will begin on January 19, and according to one analyst, this product will be a “must have” for Apple fans.
Predictions say that the device will sell out as soon as pre-orders become available, or at least by the official launch on February 2nd.
Be ready
The announcement film features various movie and TV characters, suggesting that the device will be used primarily for consuming multimedia content.
The video that invites you to “get ready” for the arrival of the headset has already collected several hundred thousand views on YouTube.
Inside we find Iron Man, Ant-Man, Snoopy, SpongeBob, Obi Wan Kenobi and Luke Skywalker and other protagonists intent on the gesture, also valid as a symbolic reminder, of wearing masks, glasses and other accessories.
In the end, it is a woman who wears the headset, offering us a glimpse into theuser interface and a preview of what users will see for the first time.
According to industry experts, Apple's goal is for the product to sell out quickly.
A weak start could have a negative impact on the entire business position.
Analyst Ming-Chi Kuo of TF International Securities says that with numerous customers investing thousands of dollars in Apple products, the expected 500,000 units of the Apple Vision Pro in 2024 could sell out quickly.
Appointment on February 2nd
The mixed reality wearable won't be available for purchase like other Apple products; it can only be booked via an appointment system.
Potential buyers who have pre-ordered the item will then go to the nearest Apple store for a first try.
Several store employees will receive training on the Apple Vision Pro on how to approach customers and ultimately convince them to invest thousands of dollars in a product that may not become an everyday item like the company's other devices.
Kuo also claims that the fate of both the second generation and less expensive models, such as the one developed in parallel by Huawei, will depend on the public's reception of the Apple Vision Pro and its possible expansion into other markets.
With a price tag of $3,500, the Apple Vision Pro is unlikely to achieve immediate success, but, at the very least, its launch could establish a solid foundation, paving the way for more accessible future mixed reality headsets.
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