It’s a fact. There will not be a Apple Event October to present the new generation of Mac with M4 chips, but not a simple and silent update of the catalog. As anticipated by Greg Joswiak, head of marketing of the Californian brand on the social network The announcements will be distributed unexpectedly throughout the following week, starting on Monday, October 28. What should we expect?
Why will the announcements be made in several days?
Perhaps it is to increase curiosity, online resonance and interactions: the so-called hype;or maybe it’s to try something new and more exciting. Apple will introduce a third way to present new products. This goes beyond the traditional Keynote with which he presented the iPhones and the simple update of online catalogs with press releases, as he did with the recent iPad Mini 7.
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The advance comes from the head of marketing of Apple, Greg Joswiak, the department that is supposed to have designed the idea. The brief teaser displays the famous Finder icon to explore and manage internal resources.
A dozen devices will be replaced by new generations of products during the next iPhone 16 presentation event that will occur on September 9.
What new features will Apple present?
Joswiak’s X post suggests that Macs could be the stars, along with the new M4 chip. Although it is not specified which ones, BloombergNews filter some options:
- MacBook Pro: with base model M4 and high-performance versions with M4 Pro and M4 Max platform, without particular changes to the design.
- iMac: with a base version that doubles the RAM memory from 8 GB to 16 GB and M4 entry chip.
- Mac Mini with M4 Pro: It will offer a more compact design and in some ways similar to the latest versions of Apple TV.
- Updates from software iOS 18.1, iPadOS 18.1 and macOS Sequoia 15.1: They will roll out on Monday, but all Apple Intelligence-based features won’t arrive until next year.
We will have fresh details on Monday. We just have to wait. See you next week!
Article originally published in WIRED Italy. Adapted by Alondra Flores.
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