Apple is a company that always seems to be involved in some controversy. So, it shouldn’t be a big surprise to hear that the latest commercial for the iPad Pro has given a lot to talk about, since multiple artists are outraged by this announcement, something that has led the company to ask for an apology.
The commercial shows us different creative tools, such as a canvas, being crushed, resulting in an iPad Pro. Apple’s goal was to show that all of these tools can be found in one place. However, Artists have pointed out that this piece of technology can never replace something physical like a canvas or a piano.
This criticism comes to light at a time when artists of all kinds are fighting against artificial intelligence, while multiple companies, including Apple, have indicated their support for this technology. After the negative reception of this announcement, the apple company shared the following message:
“Creativity is in our DNA at Apple and it is incredibly important to us to design products that empower creatives around the world.”
For now, The Apple commercial is still available on sites like YouTube, so this conversation will likely be going on for a while. On related topics, Apple and Google announce a new alliance. Likewise, this will be the new CEO of Apple.
Author’s Note:
This seems to be a misunderstanding that came at the wrong time. However, if Apple truly felt any guilt, it would delete the video, something it hasn’t done, and probably won’t do.
Via: Ad Age
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