Apple apologizes for controversial advertising campaign that destroyed real instruments

We already told you about the presentation of the new iPad Pro, which will have unprecedented power in the tablet market. While this all sounded great, it should be noted that Apple tends to be a “disruptive” company with its media messages, especially in its commercials.

Apple’s most recent commercial places an industrial machine that crushes whatever you place in it so that at the end the new iPad Pro appears. Although the message is clear that everything that will be crushed can be executed from the Tablet, on social networks They considered this to be an advertisement in very bad taste.

The point is that this commercial crushes more than just emoticons, video games and so on, it also destroys pianos, objects to paint and much more. This provoked the anger of many people, as it desensitizes them to instruments that are used to create art.

The unfortunate thing about these is that it is the marketing agency that was in charge of making said video that is showing its face and Apple hangs on this statement to, in some way, apologize for the unfortunate situation and lack of tact.