Antony’s impact: at the height of Isco on the sale of Betis T -shirts

The fact is that Antony’s football importance goes to the time of his impact outside the playing land. In that sense, another indisputable reference of the team is being at the height of another indisputable reference as ISCO In a section that is usually measured to evaluate the impact of players who have just landed: the sale of t -shirts. And it is that official data speak for themselves. Isco is the Betis footballer who causes greater demand for Personalized official equipment Of the entire Verdiblanca template but Antony has put himself up to it and has exceeded him in the almost two months he has been in Heliopolis. At this time, fans have requested 1,169 t -shirts with the name of Antony and 912 of ISCO.

In addition, the club is noticing how Antony’s impact is drawing the attention of other clubs. Not only from means that cover the Premier League, interviews are requested or worried about information regarding their present and future news but also from other countries such as Brazil, France or Portugal is very aware of their evolutions.

In that sense, Betis has measured Antony’s impact on his official social networks and engagement profiles has increased 157.14 percent, while followers on different platforms (X, Facebook, Instagram, YouTube, Tiktok) have grown by 12.95 percent. At the same time, in the estimation of video reproductions the increase has been 144.16 percent. All this has a positive effect, in addition, on the clubs of the club, since they are aspects that are measured by LaLiga in the economic cast of television rights. Of course, they are data obtained by comparing the period from the beginning of the season (July 1) until the previous day of the arrival of Antony (January 24), with the evolution of the data from the day of its signing to the present (March 18). Yes, it must be taken into consideration that this growth is not only attributable to Antony, but also other impact news such as Isco’s return to its best level, good sports run or signing of Cucho Hernández.

Players that more

T -shirts sell

(since its arrival in January)

Isco remains the one who sells the most shirts but since Antony arrived at the club is the number one in customizations

Its impact on the social networks of the CUB

Video views

(estimate)

(Metric that measures the

interaction between brand communication channels and users)

These data have been obtained by comparing the period from the beginning of the season (July 1) until the previous day of its arrival (January 24), with the evolution of the data from the day of its signing to the present (March 18). In this sense, it must be taken into consideration that during this last period there have also been an impact news such as Isco’s return, the good sports run and another signing like Cucho Hernádnez

Source: Own Development / Graph: ABC Sevilla

Players that more

T -shirts sell

(since its arrival in January)

Isco remains the one who sells the most shirts but since Antony arrived at the club is the number one in customizations

Its impact on the social networks of the CUB

(Metric that measures the

interaction between brand communication channels and users)

Video views

(estimate)

These data have been obtained by comparing the period from the beginning of the season (July 1) until the previous day of its arrival (January 24), with the evolution of the data from the day of its signing to the present (March 18). In this sense, it must be taken into consideration that during this last period there have also been an impact news such as Isco’s return, the good sports run and another signing like Cucho Hernádnez

Source: Own Development / Graph: ABC Sevilla

Meanwhile, on the sports plane José Miguel López CatalánVice President of Betis, valued on Radio marks the possibility of staying to Antony for another year as assigned, something that Alfinaldelapalmera.com advanced as the club’s work plan with the Brazilian: «It was not easy to bring Antony and it will not be easy to maintain it. This goes a lot about what the player wants, from the relationship with the other club and the clubs that may appear. I think it was more difficult to bring it than now trying to keep it because you already know Betis. We want to have these world cracks but we can’t do crazy things.

In short, Antony has reached Betis to change its sports dynamics but its impact has other derivatives of repercussion and economy that are very satisfactory for the entity, which only takes care of a minor part of its salary of this season while enjoying its evolution on the pitch. The footballer also shows his clear commitment to greeniblancos colors and everyone bets on a happy future in common. Meanwhile, Betis becomes bigger with players like Antony.