Russia and its jersey at the 2018 World Cup. In the photo, Aleksandr Golovin.
Efe – Archive THE TIME
Russia and its jersey at the 2018 World Cup. In the photo, Aleksandr Golovin.
Retaliation for the Russian invasion of Ukraine continues.
Find the validation of El Cazamentiras at the end of the news.
Sporting goods maker Adidas has terminated its collaboration with the Russian Football Federation with immediate effect, a company spokeswoman told EFE.
This decision comes after the Russian invasion of Ukraine last Thursday.
What the contract with Russia meant for Adidas
Adidas invoiced 584 million euros in Russia / Commonwealth of Independent States in 2020, 11% less than in 2019 (658 million euros in 2019) due to the negative effects of the depreciation of the ruble. This amount represents 3% of the firm’s total turnover.
(Also read: Russia responds harshly to Fifa and Uefa after being excluded from the World Cup)
Adidas operating profit in Russia/CIS fell in 2020 by 3% to €162 million (€167 million in 2019).
The current contract between Adidas and the Russian federation was valid until the end of this year. They had already had a conflict in 2019, when the Russians rejected the design of the shirt for Euro 2020.
(In other news: Ukrainian athletes who decided to take up arms)
The garment had the Russian flag, but upside down, on the sleeves, something that bothered the managers a lot. Additionally, they complained about the build quality.
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