Andrea Guerrero becomes the new president of Win Sports: the journalist takes over from Juan Carlos Peña

The journalist and former sports manager of RCN, Andrea Guerrero, is the new president of Win Sportschannel that owns the broadcasting rights of Colombian Professional Soccer and replaces Juan Carlos Pena, who sent his resignation letter by surprise.

“The Board of Directors of Win Sports accepted today the resignation presented by Dr. Juan Carlos Peña, to the position of president of the company, motivated by the intention of starting a project in the field of marketing,” said the executive.

Andrea Guerrero takes on an important challenge

Win Sports moved quickly after the resignation of Juan Carlos Pena and chose Andrea Guerrero as the president of the country’s sports channel, who is looking forward to the new challenges she will have and what the focus of the media will be.

“For me, this appointment means a lot, not only because of what it means for women to continue conquering spaces in traditionally masculine environments. It is significant above all because of the challenges it imposes on me as a professional in times like these in which we have audiences that are increasingly segmented, but more informed and therefore more eager for good content,” she noted in her appointment.

Andrea Guerrerowho had been working as the sports manager of the RCN Channel and left that position due to the appointment, she has extensive experience in journalism in the country, she graduated from the Advanced Management Program of the Business Institute (IE) of Spain and is a graduate of the Faculty of Social Communication of the Pontificia Universidad Javeriana, He has a master’s degree in Marketing Management from CESA (Center for Higher Administration Studies) and Esic from Spain.

Win Sports statement

We are pleased to inform you that, by decision of the Board of Directors, the new president of Win Sports will be Andrea Guerrero, who will assume her duties from that date.

Andrea Guerrero, leaves the Sports Management of RCN Television to take on the challenge of leading the growth process of our channel. Andrea brings with her extensive industry experience, with a proven track record of leadership and an innovative vision that will undoubtedly contribute to the growth and success of our company. Her strategic approach and passion for the sport will be instrumental in achieving our goals and strengthening engagement with our audience.

We are confident that, under his leadership, we will not only achieve strategic objectives, but also set new standards in the industry, as one of his priorities will be to “drive business development, especially in production, to add value to content.” and thus foster a greater rapprochement with audiences”.

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