Ana Fleury, CIO of PepsiCo Latam: “Democratizing technology is key for the future”

At PepsiCo, we practice inclusive and servant leadership, where those in leadership roles have the responsibility and commitment to developing the next generation of leaders, capable of generating a positive impact in the lives of all our talent. For us, inclusion is a comprehensive commitment that is not limited to issues of race, gender or socioeconomic status, but also includes people with disabilities, minorities and other groups who must be part of the conversation and have a place at the table. . These voices allow us to see the bigger picture and understand how we can contribute positively to our communities and society at large.

PepsiCo has expanded its business possibilities through digital models. Could you share an example of an innovative digital model that has had a significant impact in recent years?

Joy App has redefined our connection with customers, becoming a key digital channel to interact directly with consumers and understand their preferences. With over 850,000 monthly active users, it has proven to be effective in capturing and maintaining attention.

One of the most distinctive aspects of Joy App is the introduction of NFTazos, digital versions of the classic tazos, along with various attractive promotions that have captured the interest of the public. Users can accumulate points through their purchases, participate in sweepstakes and win prizes, which not only enriches their experience, but also strengthens loyalty to PepsiCo brands.

What tools or technologies were quickly adopted to maintain team collaboration and performance?

The way we implement technology has changed dramatically. Before, projects could last years; For example, ERP implementation was an extensive process that took years from conception to launch and adoption. Today, with the incorporation of agile methodologies, we seek to reduce our “time to market,” which means that our clients do not have to wait as long to see the benefits of our tools. A project that previously took years to begin using is now executed in weeks. This allows for faster adoption of technology and a constant and accelerated adaptation process.

The PepsiCo Positive strategy seeks to align business objectives with sustainability. How are you integrating digital transformation into your sustainability efforts, for example in supply chain management or waste reduction?

At PepsiCo, digital transformation is fully aligned with our sustainability efforts through the PepsiCo Positive (pep+) strategy. In supply chain management, we use data analytics to optimize transportation routes, which has reduced fuel consumption and carbon emissions. In our plants and distribution centers, we work to reduce water consumption and improve the efficiency of our processes, taking advantage of technology to optimize the operation and connect our chain, from the field to the point of sale. This reduces delivery times and improves service levels. The company’s strategy, together with PepsiCo Positive, ensures that we leave a better world for future generations, and technology is the enabler that allows us to do so in an accelerated manner.