The brand Ram Truck And Lucchese have launched a new collection of ‘premium’ boots on the market designed for those who make pick-ups a real reason for living. It is a series of cowboy boots, in limited edition, consisting of five pairs, for both men and women. These are handcrafted products, with particular design and workmanship, which aim to highlight the ‘western’ culture typical of the rural United States.
To be precise, the collection of handcrafted boots inspired by the specific details of the edition 2021 of the pick-up Ram 1500 Limited Longhorn 10th Anniversary includes five pieces, with three styles for men and two styles for women. The more expensive men’s version can go for $ 2,500, while the more expensive women’s boot is worth at least $ 1,400. The cheaper one is the other women’s boot: it costs $ 700. It is not exactly cheap as a Christmas gift, but it is a very exclusive product.
Lucchese, based in El Paso, Texas, is one of the most committed shoe manufacturers to revive the western experience. Applying the same principles and techniques typical of 1883, the company’s artisans follow hundreds of steps to make boots that are able to amaze others. In the country where pick-ups are most successful, it must be said that the combination with Ram was an opportunity not to be missed.
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