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Prime Video expands advertising options with interactive and shoppable advertising during breaks, but how does it seamlessly integrate shopping and streaming?
Prime Video, Amazon’s video streaming service, is known for its extensive library and uninterrupted streaming experience. But that could change soon. According to information from the US media Variety, Amazon plans to significantly expand advertising options on Prime Video. The aim is to offer advertisers innovative ways to market their products directly via the streaming service. Lastly, provided care Restrictions on advertising subscriptions with Amazon Prime Video for dissatisfaction, because Dolby Vision and Atmos are only available for an additional charge, reports NEXTG.tv.
2006 |
Amazon Inc. |
Worldwide (excluding certain countries) |
Films, series, documentaries, Amazon Originals |
Interactive advertising on Prime Video: The carousel format for shopping
One of the key points of the new advertising concept is so-called shoppable advertising. This allows viewers to purchase products directly during commercial breaks or when pausing the stream. Advertisers can present their products in a special carousel format, viewers can then browse the offers using most remote controls and purchase them directly if they are interested. The ads automatically pause during the interaction to ensure a stress-free shopping experience and resume after the interaction is complete.
Pause ads: Advertising when you pause
Another innovation is the pause indicators. These appear as soon as the user pauses the stream. Not only are these ads static, but they feature see-through graphics with interactive overlays. Users have the opportunity to add products directly to the shopping cart or get more information without having to leave the stream. The collaboration between Prime Video and MrBeast is also interesting, because together they are organizing a competition show with an unprecedented prize money of 5 million dollars.
Trivia Ads on Prime Video: Learn and Shop
An interesting addition are the trivia ads. These are intended to provide viewers with facts about the brands being advertised while also offering the opportunity to purchase products. This form of advertising aims to combine education and entertainment with interactive shopping experiences.
The introduction of these new forms of advertising could fundamentally change the way consumers consume content on Prime Video. While advertising is disruptive for many users, the ability to interact and make purchases could make the experience less disruptive. Prime Video viewers spend an average of 14 hours per month on the platform, with an average session lasting 40 minutes. The new advertising formats could therefore play a significant role in the daily consumption of streaming content. The online trading platform is also changing the Return period for many products on Amazon is 14 days and applies to a wide range of items.
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