The Spanish footwear and accessories brand Alma en Pena is committed to Andalusia for its national expansion and has just opened a new store in Seville, specifically on Rioja Street.
The firm wants to continue growing in the south of the peninsula and is also preparing the opening of another establishment, this time in the Malaga town of Marbellawhich will be produced during this month of November.
Alma en Pena already presented in 2023 a new business concept which came to fruition with the opening of a flagship on Ayala Street in Madrid, in one of the most commercial areas of the capital.
Furthermore, the firm has reported that it intends to expand your commercial network in Spain with another opening in Palma de Mallorcawithout neglecting its international expansion, which will lead it to inaugurate stores in Italy, France and Qatar.
Furthermore, it wants to continue growing next year through its presence in El Corte Ingléswhere it currently has up to 56 points of sale of footwear in its commercial network and eight fashion corners.
The brand’s objective now is to expand its spaces in El Corte Inglés with another dozen spaces.
Alma en Pena is a family company which has Monica Gil as design director. His brother Pince is leading the expansion and his father, José Gil, serves as president.
Its main product is footwear, although in recent times it has firmly opted for complements and accessorieseven with specific collections.
“We want to go from being a shoe brand to a fashion and accessories brand as well.. We have been testing textiles for two years and we are structuring the design team with very specialized profiles and experience in the sector to achieve that goal,” says Mónica Gil.
The company, which was founded in 2006turnover was around 40 million in 2023 and plans to expand its sales to 50 million in 2028.
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