Vicky Gitto president of ADCI: “A sporting and media success”
Win. But above all, falling, getting hurt, getting up and going back to Olympus. With commitment, with tenacity. In the opinion of Italian advertisers, this is what Sofia Goggia the new Italian superstar does today, not only at a sporting level, but above all in the media, to the point of “replicating if not even increasing – reflects Vicky Gitto president of the ADCI – Italian Art Directors Clubthe association that for 40 years has gathered the best professionals of creativity in Italy – the appeal that before her alone Alberto Tomba had been able to obtain among sportsmen of disciplines that were not purely on television (such as football and Formula One and Moto GP) and enter the privileged ‘viewfinder’ of advertisers and brands towards which the quotations of the National Sofia are skyrocketing ”.
“It’s like Federica Pellegrini, Jury Chechi, Bebe Vio and the legendary Adriano Panatta”
“And this is something that will certainly do your current account good – he smiles Vicky Gitto – but also and above all to the discipline he practices and to non-prominent sports. Sofia – continues the president of Italian advertisers – has entered willingly in that particular media Hall of Fame that it could, and we wish it, consecrate it as a model for the years to come as it was for sports champions with less television coverage but who, through their deeds and their charisma, have exploded in the taste of public opinion – he explains again the expert, who exemplifies – that is, those champions of sport who later became iconic characters and never faded on TV as precisely Alberto Tomba, but also Federica Pellegrini, Jury Chechi, Bebe Vio and the legendary Adriano Panatta which has passed through over three generations of viewers “.
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