Bricks to whom? The kit includes 3,000 pieces and was made by Mattel and also includes adjustable air suspension
Mattel presents its version of the Tesla Cybertruck made with the bricks of the owner brand Mega. It is aimed at all fans of the American company, but, in general, also to all those who have a passion for modeling.
TESLA CYBERTRUCK BY MEGA
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The first Mega Cybertruck consists of a kit that includes more than 3,000 pieces and perfectly replicates the design of the vehicle. It premiered on Mattel Creations on October 15 and also arrived in Italy from December 6. “Creating collectible and design products is key to Mega and the Cybertruck to build is a one-of-a-kind model. By partnering with innovative brands in pop culture and design, Mega continues to create exclusive products of the highest level for collectors ”, says Bisma Ansari, Svp of Mega.
TOP DETAIL LEVEL
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Looking at the images you can see that the Mega Cybertruck is very detailed and complete in all its features. Specifically, it includes: adjustable air suspension (it is possible to raise and lower the height), functional hood that opens and closes, rear loading platform with retractable cover, interchangeable windows to simulate the viral glass breakage that occurred during the presentation.
a dedicated qr
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Through the dedicated QR Code, the Mega allows consumers to discover the unique characteristics of this product and to see it built and displayed in their environment thanks to augmented reality. After the pre-launch on Mattel Creations, the platform that aims to transform Mattel’s most iconic games into newly inspired design objects, Mega’s Cybertruck is accompanied by a strong launch plan with digital activations and influencers to reach collectors and enthusiasts that will be able to live a unique experience of its kind.
December 20 – 11:10 am
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