On the first anniversary of the death of Concha Velasco, Valladolid has paid tribute to the artist, to pay tribute to her career and connection with her hometown, through an augmented reality route, which includes 3D recreations, videos, audios and 360° tours.
The mayor of Valladolid, Jesús Julio Carnero, has given Concha Velasco’s family a facsimile of the condolence book of the tribute paid to him on the day of his funeraland in the hours prior to it, both Valladolid residents and citizens arriving from different points of Spain to the city.
On the route presented, through the “innovative” augmented reality technology, Valladolid residents and tourists will have the opportunity to tour theThe “most emblematic” places in the city related to the life of Concha Velasco, with the aim of highlighting the actress’s milestones and reliving the “key” moments of her career and personal history.
The project has been developed through an “innovative” technological proposal that uses QR codes placed “strategically” at various “key” points of Valladolid, as reported by the Valladolid City Council through a statement.
In this way all users will be able to scan these codes and thus access a series of interactive experienceswhich include 3D recreations, videos, audios and 360º tours. “These experiences will narrate the life of Concha Velasco and highlight her deep connection with the city where she grew up, to allow users to discover the most emblematic moments of her career and her relationship with Valladolid,” said Carnero.
Each of the scenarios has been carefully designed in 3D, in which different lighting phases, textures and special effects to recreate with the “greatest possible fidelity” the “most significant” environments and moments of his career. And in that sense, the mayor added, “this attention to detail will guarantee a visually striking and realistic experience, which will transport the viewer to the key places and times in the artist’s life, achieving total immersion in her story.”
For his part, Concha Velasco’s son Manuel Velasco has encouraged those present to record a “symbolic” audio to commemorate this day, as a kind of “sound capsule” of December 1, 2024 on which this route was inaugurated. In this sense, Manuel Velasco has asked all the people from Valladolid who accompanied him at the event to shout ‘Chiti, we love you’, name with which the whole family called the interpreter. In this way, the message will be recorded and when the QR of the first stop is scanned it will be played.
Route route
The first stop is the welcome place and birthplace, located next to the Valladolid train station, where the first plate has been installed from where you can access an interactive 3D map in which the viewer will be welcomed and the five points of interest that make up the Concha Velasco route will be displayed.
The QR about Concha Velasco’s birthplace will also be published on this plaque, a building that currently no longer exists. Here an augmented reality experience will be offered that will recreate the building and the environment of the timewhile listening to a special voiceover, a story written by Manuel Velasco, son of the actress, and narrated by the announcer Chus Varona, cousin of Concha Velasco.
The second stop is the Valladolid City Hall, there by scanning the QR code located in the Plaza Mayor, visitors will virtually enter the City Hall Reception Hall. The story of this scenario is about the relationship between Concha Velasco and Valladolid, the Valladolid origins of her maternal family will be detailed. her appointment as the city’s favorite daughterher role as a herald of the festivities, the reference to the street and the space in the LAVA that bears her name or the city’s gold medal, among other events. In this space, a series of historical photographs that portray Concha Velasco at that time will also be exhibited, which have been provided by El Norte de Castilla and AMVA.
The third stop is the Calderón Theater and the LAVA Room. By scanning the QR code, the visitor will virtually enter the Calderón Theater, a “key” place in Concha Velasco’s career where he announced his retirement in September 2021. The story reviews all of the artist’s professional work, and emphasizes the theater productions she performed on this stage and the recognitions awarded to her by the Seminci.
A “unique” tribute
Furthermore, with this QR code, visitors will be transported in an immersive way inside the LAVA and will have the opportunity to enjoy a “unique” tribute videoin which great figures of Spanish cinema and culture, such as Manuel Velasco; the president of the Film Academy, Fernando Méndez-Leite, the actor José Sacristán and the director Pedro Olea, dedicate a few words “full of admiration and affection” to Concha Velasco.
The tour continues with its fourth stop at the Cathedral of Valladolid. There, visitors will virtually enter the “majestic” Cathedral of Valladolid, where they will be able to explore it in 360°. This immersive experience transports you to one of the “most emblematic” moments in Concha Velasco’s life, the Holy Week proclamation that the actress gave in this “historic” venue.
Through an “exclusive” audio, attendees will be able to listen to the interpretation of the beginning of this “emotional” proclamation along with the “profound” religious beliefs of Concha Velasco and her “sincere” devotion to the Catholic faith.
The fifth and last stop is the Convent of Saint Teresa of JesusBy scanning the QR code located in the vicinity of the Royal Palace, visitors will be virtually transported to the outer courtyard of the Convent of Santa Teresa de Jesús.
As explained by the City Council, it is a place full of “spirituality” and “symbolism” in the life of Concha Velasco where the artist stayed to prepare her role in the RTVE series in which she played Teresa de Jesús. The narrative will highlight how this connection marked his life path, reflecting the impact of faith on his life.
Another of the tributes received has been through a mural located in what was his Birthplace next to number 8 Recondo Street; a fact that was revealed after a recent investigation by the Municipal Archive of Valladolid. The mural has been painted by Valladolid artist Laura Juárez.
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