Shein, the fashion brand low cost Asian online, has incorporated almost 70 brands and retailers Spaniards to their marketplacethus reinforcing its commitment to the local market “in its continued commitment to satisfy the growing demand of its customers in Europe,” as indicated in a statement this Wednesday.
In this way, with the incorporation of brands such as the Sevillian fashion brand Spagnolo, the San Ignacio kitchen products, the DeRuy perfume group or the Arcos cutlery company, among others, almost 70 of the approximately 100 sellers available on the platform Shein’s ‘marketplace’ are Spanish, a figure that, as the firm has indicated, will continue to increase in the next year 2025.
In this sense, the Asian company has indicated that the presence of Spanish brands in the marketplace Shein is growing double digits every month, “consolidating the platform as a key pillar in its growth strategy.”
Specifically, marketplace sellers have seen strong growth in monthly revenue per brand, with Shein setting a goal of tripling revenue from these brands by 2025. The “broad visibility” offered by the marketplace has allowed Brands such as Create, Hasbro, Gocco and San Ignacio have quintupled their daily sales, to which is added that Shein giveaways with brands have managed to triple the average monthly sales of some beauty brands.
These developments have been announced within the framework of ‘Casa Shein’, an event focused on marketplace of the company, which was held this Wednesday at the Palacio de Santa Bárbara, in Madrid. Thus, this meeting has brought together clients, journalists and ‘influencers’, who have had the opportunity to learn first-hand about the environment and news of the ‘marketplace’.
As part of the event, which included the participation of Shein’s director of brand operations for Europe, the Middle East and Africa, Christina Fontana, the company organized a round table with different experts from the sector such as the professor of Commercial Management at IESE, Julián Villanueva, the CEO of Azzgency, Álvaro Sánchez, and the executive director of Create, Luis Monserrate.
In this way, under the title “Digital strategies and alliances: Succeeding in the new marketplace era”, the participants have analyzed the benefits of marketplaces in the current consumer context and how local brands can benefit from a global platform like Shein to increase their reach, in a session moderated by the head of the marketplace for Spain, Carmen Cuadrado.
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