The Hoteliers have demanded that the administration “put an end to the unfair competition they suffer” because of the tourist apartmentsabout which he has claimed a urgent regulation. “It is not acceptable that tourist apartments continue to operate in many Cantabrian towns without control“, denounced the president of the Cantabria Hospitality Business Association (AEHC), Eduardo Lamadridat the annual gala held by the sector association.
Lamadrid has alluded to a study published a few weeks ago that suggests that in Santander “there are now more beds in tourist apartments than hotel rooms.” “This situation of illegality or alegality is not sustainable. It is imperative that priority be given to the adoption of a clear framework that ensures that we are all subject to comparable obligations in fiscal, security, and control matters.and that businessmen who invest their assets and efforts in keeping their businesses and the economic and social fabric of the region afloat are not harmed. We are not asking for favored treatment, but for minimum rules for everyone,” he stated.
A situation that has compared with that of the motorhome areas, regarding which he understands that “there is a ‘boom’ to which it is necessary to respond, but with control and with rules, because otherwise we will all lose out”. Along the same lines, he has focused on the “increasing increase in the bottle drinking phenomenon” after this summer some areas of the region have “monopolized the covers and news” because of it, “and that is not at all what we want for tourism in Cantabria”. For this reason, it has asked to ensure that any event in public spaces complies with the necessary control and security measures.
CLAIMS FOR “WE ALL PLAY BY THE SAME RULES”
In his speech, Lamadrid listed some pending challenges for hoteliers, such as the deseasonalization of tourism for “to prevent tourist activity in our region from depending on a single month”; or the training and professionalization of the sector, a job that “can be tremendously satisfying” and that he believes should be “dignified.”
“The hospitality industry does not always have the recognition it deserves, and this gala is for that,” said Lamadrid, who starred in his first AEHC Grand Gala as president, number 41, held at the Santander Exhibition Palace and in the one that Businessmen Paulina and Miguel Silvino Villa from Restaurante El Pescador (Laredo), Ricardo Tricio from Chiringuito El Puntal and Josefina Vallejo and Rodolfo Fombellida from Hotel Infantado (Potes) have been recognized.
“Deseasonalize tourism”
Among the attendees was the Minister of Tourism, Luis Martínez Abad, also for the first time as head of this area, so the president of the hoteliers has offered him the collaboration of the association to work “hand in hand” on their objectives. common. “We are counting on you and the public administrations to defend the Cantabrian hospitality industry,” he told him. One of those shared interests is the deseasonalization of tourism, regarding which Lamadrid has stressed that “we all share the diagnosis, but it is necessary to move from words to actions.”
Despite everything, hoteliers are optimistic about the future because “Cantabria has everything to become a reference destination all year round.” Furthermore, he has promised that the AEHC leadership will “give every effort” and do “everything in their power and more.”
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