The 2024 edition of Black Friday is about to begin. In Mexico, multiple businesses will adopt the strategy to encourage consumption and increase their year-end sales. At WIRED en Español we tell you which stores participate, how to find the best deals and how to buy safely.
Black Friday was first celebrated in the 1960s in the United States. Its creation is attributed to the Macy’s store. The strategy was adopted en masse by other stores in the country in the 1980s. It later became popular around the world. Since then, every Friday after Thanksgiving, thousands of businesses in dozens of countries offer multiple promotions, discounts and offers on a wide range of products and services.
The day of greatest consumption in the US market left a global economic impact of 90 billion dollars in 2023, according to calculations by the consulting firm Optima Retail. Online sales represented about 45% of the total. Some physical stores in more than 40 countries have adopted the promotional strategy, according to the specialized site Global Black Friday. In Mexico, it is estimated that buyers spend around 5,300 pesos to purchase 3.5 products on average.
When will Black Friday 2024 be and which stores are participating in Mexico?
Black Friday will start on Friday, November 29 and, in some cases, will extend until Sunday, December 1. There is no official list of the establishments that will participate. Despite this, some businesses and firms have confirmed that they will offer various discounts. Among these the following stand out:
- amazon
- Liverpool
- Sears
- Zara
- H&M
- Aeromexico
- Samsung
- Lenovo
- Coppel
- Shein
- Free market
- Walmart
Apps to find the best deals during Black Friday
There are some digital tools that allow buyers to consult various options before making a purchasing decision:
- Keppa: is a resource that examines only commercial proposals published on the Amazon platform. It makes it easy to consult prices to determine how significant the discounts are.
- Superprice: this app informs about the promotions that a product has in various stores. Includes a purchase simulator to manage expenses.
- Kelkoo: it is a tool web which concentrates the discounts offered by more than 3,000 retail stores. Adds buyer reviews and a feature to compare features of similar items.
- Lowpi: makes it easier to consult the price of a merchandise in different online stores. Simply enter the name of the item in the search bar and the system will display a list of purchase options.
Safety tips
Cybersecurity experts have warned that the discount day is usually taken advantage of by malicious agents to try to scam buyers through advertising campaigns. phishing. To avoid this they suggest:
- Check the sender of emails or text messages.
- Avoid responding to unidentified issuers or those of dubious origin.
- before giving click about a linkreview league construction.
- Do not download files whose subject calls for urgency.
- Check the authenticity of particularly attractive offers from sites on-line officers.
They also advise enabling two-factor authentication in online service accounts, reviewing the permissions that applications or sites web request and confirm the legitimacy of the portals. This can be done by selecting the lock icon located in the search bar. The browser will display an explanatory card indicating that the connection is secure, in addition to providing details about the owner of the page.
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