He storytelling is one of the tools more powerful than digital marketing currently makes available to entrepreneurs and companies that want genuinely connect with your audiences. Create a line storytelling corporate and, above all, having the ability to communicate it is a super strategic element that all brands should exploit. However, for stories to reach the public in the most appropriate way, it is necessary work with tools that provide that professional support which is essential to achieve success through storytelling.
One of these options is to transmit the storytelling through email marketingthrough platforms such as Mailrelaywhich have been a benchmark in the sector for decades. The tool offered by Mailrelay allows any company to generate its own reliable email marketing campaignswith a high capacity for customization and with a AI-enabled email editor which will be essential to highlight the strong points of the storytelling.
In addition, Mailrelay also offers its customers the largest free account on the marketwhich includes Development API, SMTP with statistics and technical support attended by email marketing experts. In short, a complete tool, easy to use, powerful and that provides a high deliverabilitywith which any brand can start managing their advertising campaigns. storytelling effectively.
Know your brand and define its values
The first step to be able develop a good strategy storytelling corporate is to know your brand in depth, develop its corporate culture and have clear what values define the work what you do Having a coherent and cohesive identity plan is an essential step to be able to transmit all those ideas to the public, connecting with common interests and needs in order to create content that is of interest to the audience.
Try to think of your brand as if it were a person: what motivations define it, what values are part of its identity or what personality you want to convey. All these concepts will help you forge your own style, which will be definitive in creating communication that demonstrates the more human side of the company and connect in a real way with the target audience.
Decide which segments of your audience will be your target
One of the most important parts of being able to develop a good line of storytelling is to think about What part of the audience will be reflected in the content you want to communicate. For this, it is important to analyze what issues exist in common between public interests and corporate objectives, as well as what shared values are relevant to the audience.
In this way, subgroups can also be created within the target, which can be impacted in a more specific way, with a storytelling personalized and that will guarantee a higher success rate. After all, for a strategy of storytelling To be fruitful, it must always be based on the interests of the audience, connecting with those emotions and aspirations that really are a common link between users and the brand.
Create your story and communicate it from emotions
Develop the storytelling A brand should always be presented as if it were a novel or a movie: with an introduction, middle and end. Furthermore, it is important to consider that all these stories must be communicated through emotions that, in the case of brands, must make direct reference to the values and corporate culture.
In this way, the content of storytelling It completely distances itself from conventional commercial communications, offering an interesting and eye-catching plot for the public. This can only be achieved by generating, for example, a real protagonist, who embodies the values of the brand and who appears vulnerable and human so that the audience can feel represented. This will help enhance the feeling of closeness, allowing users to recognize their own concerns regarding topics such as love, effort or hope.
Choose the format that best represents your brand
To finish defining a successful strategy storytelling it is important to pay attention to what format is the most suitable to convey the message. Thus, you can ask yourself questions such as, in what medium would feel more comfortable my protagonist? or can I transmit my message by written or is necessary a audiovisual piece? All these questions will help you delve a little deeper into what your communication should be like to become a strategic element within the entire advertising campaign. storytelling.
In this way, you can choose to transmit your storytelling to a certain audience, for example, through a email newsletterwith an advertisement in video for social networks such as YouTube or Facebook, through a landing page or in format podcastsomething that has become a real trend in the last year. All these possibilities will allow you to explore which medium best suits the message you want to convey, also being aware of which format your audience may prefer the most and what alternative would give your brand a greater return or an improvement in the perception of its corporate identity.
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