Known as the tailor of the Ibex 35 for dressing many of its CEOs and directors of large companies, Joaquín Fernández Prats has a client list full of well-known names. Florentino Pérez, Luis Figo, Carlos Sainz-father and son-, Jose Merce either Ilia Topuria They head the “walk of fame” of an elegant tailoring shop located at number 4 Hermanos Pinzón Street. The heart of the business is its own Joaquina tailoring enthusiast who, since he was very young, has dreamed of cuts, fabrics and patterns. “I come from a family of artisans dedicated to the trade, so I demonstrated aptitude from a young age,” he says. After passing through the most reputable workshops in the capital – including the El Corte Inglés tailoring workshop -, today it has your own temple in which it combines tradition and future to offer impeccable and tailored tailoring, a 300-meter private room with a bar and everything ready for your visitors to live a luxury experience. In addition, they have a corner within the emblematic Wellington Hotel, a space in which to measure and test customers from the area or those staying at the hotel and in 2025 they plan to open a third point of sale.
Son of tailor officers, Joaquín Fernández Prats The job is in his blood. He grew up with threads and fabrics, which became his first toys. At the age of 14 he obtained the title of cutter and officer by the Madrid Tailors Association and although he recognizes that his current suits are far from the first pieces he made, he knows that combining craftsmanship with new ways of doing is essential to make a difference in his proposal: «Technology is essential in a craft as manual as it is. tailoring; “It allows us to go further and cross borders,” explains Fernández Prats. Currently, Prats Tailoring It is made up of a team of 30 professionalsfrom the shirtmaker to the cutter or the ironer, and serve both famous and unknown clients every day: «Our creation process begins the moment the client sets foot in the tailor shop, going through the selection of fabrics, the taking of measurements or clothing. “They are all essential.”
walk of fame
Among its works, it offers options in both industrial and artisanal sizes, all personalized to the client’s taste. Ceremonial suits like the one he made for José Luis Martínez-Almeida, who came to the tailor shop on the recommendation of Enrique Cerezoanother of his faithful, as Joaquín Fernández Prats himself says; and the relationship and devotion of the mayor of the capital for the Atlético de Madrid It is more than known to everyone. Almeida’s relationship with the Madrid tailoring company goes back a couple of years: «Being chosen to make perhaps one of the most important suits of his life was quite an honor. “We loved being part of this special moment,” he explains.
But Almeida is just one more in his long list of famous clients. Although he modestly confesses that his first known client was his own father: “I experienced it with a lot of emotion and enthusiasm as well as responsibility; “He was the one who instilled in me the passion for the profession,” the truth is that big names in the sport also predominate on his walk of fame. Carlos Sainz either Ilia Topuria They are some of the most recent, with the challenge that dressing these types of very different bodies entails. «All the bodies are different. Our mission is to create garments in which they feel comfortable, and in these cases we also have to work very well on the cut and shape, betting on quality fabrics that allow us to adapt the garments to their physiognomy,” explains the tailor.
The price of “made to measure”
A suit from Sastrería Prats takes between 50 and 60 hours of work and costs part of the 2,900 euros
Their suits wear between 50 and 60 hours of work from taking measurements, selecting fabrics, cutting, tailoring, testing and fine-tuning, to “the most important thing, ironing, something that requires a lot of care and dedication,” says Joaquín. The price can vary greatly and depends largely on the fabric: “We generally start from 2,900 eurosyes but for example a suit made of other more luxurious fabrics could cost up to 30,000 euros», he assures.
It has more than 2,000 fabric referencesfrom such prestigious brands as Loro Piana. In addition to the suits, there is a wide variety of shirts, but also ties from Spanish or Italian brands such as Marinela either Calabrese. In its ready-to-wear collection, with suits already made in classic fabrics such as wool and navy, gray or pinstripe colors, there are also designs that range from 750 euros and the 900 euros.
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