New York City continues to be a very popular destination for Spanish tourists and this year 2004 it is expected that there will be more than half a million visitors, which is 16.6% more than the previous year. This increase is close to pre-pandemic visitation levels, projecting a full recovery by 2026.
Spanish tourists are increasingly significant in the New York tourism market. Spain is the ninth international tourist market for the North American city and the fifth in Europe (after the United Kingdom, France, Italy and Germany). They not only stand out in number of visits but also in spending levelbeing one of the groups with the greatest economic contribution to the city.
In 2023, its total spending in the city amounted to about $760 million. (718 million euros), with an average expense per person per trip around 1,700 dollars (about 1,600 euros)according to data from New York City Tourism + Conventions, the city’s marketing organization that this week presented in Madrid the news of the North American city for next year.
Spanish tourists visit the Big Apple mainly for leisure reasons. 91% of them say they travel for vacation reasons, including 17% who do so to visit family or friends. On the contrary, only 10% admit that they visit New York for business reasons.
The majority of Spaniards who travel to New York do so as a couple or with family and 73% Of them he admits that he enjoys his stay in hotel establishments in the city. Their profile is that of a young traveler, in fact half of them are in the between 18 and 24 years old of age, with a medium-high income level who also spend an average of 8.6 days in the city. Their stay is longer compared to other international visitors, which generates more revenue for the city.
As for preferred activities, Spanish tourists show a clear inclination towards shopping (88%) and sightseeing tours of the city (88%). However, their interest in attending museums and art galleries is also notable (67%), even above other international visitors. The guided tours and visits to historical sites They are also very popular, with 54% and 49% participation respectively.
Data from New York City Tourism + Conventions released this week in Madrid shows that the number of Spanish visitors to New York has experienced a constant growth in recent years (435,000 in 2023), and this trend is expected to continue in the future. The increase in direct air connections between Spain and New York, with companies such as Level airline (IAG), has facilitated travel to the United States and has greatly contributed to the growth of the market.
Spaniards plan their trip to New York with a significant anticipationmost decide their travel date about 131 days (about four months) before departure. The preferred months to book your flights are January (11%), February (12%) and March (13%)which reflects an inclination to visit the city in the first months of the year, according to data from its tourist office.
Positive outlook
This year 2024 has been a great year and the following years are expected to be even better. The total recovery of Spanish tourism in New York is expected in 2026driven by improving post-pandemic conditions and growing interest in international urban destinations.
For Tiffany Townsend, executive vice president of Global Communications at New York City Tourism + Conventions, this increase in Spanish tourism represents a challenge and an opportunity for New York“which continues to be a city that attracts visitors from all over the world, seeking to combine shopping, culture and entertainment experiences in the most cosmopolitan capital of the United States.”
New York City received a total of 62.2 million tourists in 2023which represents a recovery of 93% compared to pre-pandemic data, which generated an economic impact of more than 74 billion dollars (70 billion euros). Thus, the city is about to return to the figures of 2019, when it received 66.6 million travelers.
The forecasts are that In 2024, 64.8 million visitors will be reached (51.5 million domestic and 13.2 million international), and in 2025 the figure will rise to 68.1 million (53.4 million domestic and 14.7 million international).
Tourism activity in the city employs more than 380,000 people in all leisure and hospitality activities, which represents approximately 9% of employment of the city, also benefiting thousands of small and medium-sized businesses in the five boroughs that comprise it (Manhattan, Brooklyn, Bronx, Queens and Staten Island).
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