In 1994, the hit ‘All I Want for Christmas Is You’ established Mariah Carey as an absolute synonym of Christmas and three decades later it is indisputable that it still is. The American singer, songwriter, music producer and actress has since been part of that common imagination that comes from thinking about all the icons of this festive period. To which previously only the Christmas tree, nougat or Santa Claus was linked, Mariah arrived to become the star and queen of the little renewed repertoire of Christmas carols. In this he burst in unexpectedly after betting everything on one card, that of the instinct to achieve success that silently shouted to him that breaking barriers was the best thing he could do then.
It was unusual that on the dates in which Mariah Carey released her album ‘Merry Christmas’ (October 28, 1994), a renowned pop figure turned her career around to work on Christmas songs. And the fans, who expected another album from her in the wake of the previous ones, approved to their surprise the songs that dealt with the magic of spending time with family or the happiness of gifts. By far, ‘All I Want for Christmas Is You’ got the best response on the album, perhaps because of the catchy rhythm of the melody that legend has it suddenly burst from the artist’s mind, and became the hit. quintessential Carey. What the singer surely did not imagine is that just the reproductions of the song every Christmas would make her pocket 3 million euros a year, according to the ‘New York Post’.
Three years ago, the total income from royalties from the hit song amounted to 70 million euros, which shows that all Carey wants for Christmas is nothing other than her song. “It’s something I look forward to all year,” Mariah acknowledged in an interview about the arrival of Christmas, an understandable attitude when she has the privilege of resting the rest of the year after spending an entire year without much effort. Like every year, the star has been reborn from his lethargy on what is the 30th anniversary of the release of the millionaire fortune song, which some ago knew how to take advantage of business to get even more profitability and this 2024 has been no less.
A success with debts
Barely a few hours had passed before the end of Halloween when with her now legendary ‘It’s time’ the artist, who took off her Morticia Adams costume to put on her own Mother Christmas costume, announced that Christmas preparations could now begin. Following what ‘The Guardian’ defined as ‘Christmas creep’ or Christmas preview, that is, the commercial phenomenon by which companies already begin selling long before December 25, Carey makes the re-release of her song her own advance to earn, if possible, more money per year. His tendency towards a luxurious lifestyle and excesses that would require close to a million euros a month between clothes, gifts and whims, have increased the debt he carries and makes his financial situation delicate.
However, this year Carey would have realized that depending exclusively on her success could work against her because waiting for her income, which despite being at the top of the listening charts decreases over time, to fall from Heaven is risky when you know that the Christmas music competition is getting bigger and bigger. For this reason, and on the occasion of the 30th anniversary of her album, the singer has hit the table and has set out to diversify the profitability of being an icon. The United States denied Carey the patent to be the ‘Queen of Christmas’, but on this holiday she can register that she is the business magnate of it.
Business facet
The artist has made her way in the market with several different businesses that range from music to hospitality, including toys and decoration. At the beginning of November, Mariah Carey took the first steps in her Christmas mission to ‘increase income’ with the inauguration of her wax sculpture at Madame Tussauds in New York. “I finally found someone who will help me with the toy delivery this year!”, the artist reacted to her truly faithful replica that has the same outfit of sequins and ruby jewelry, as well as her mole on her chin to be the perfect replica. According to the singer, with her wax twin she aims to “create an ‘All I Want for Christmas’ experience throughout the year”, thus reinforcing her commitment to Christmas.
Demonstrating the same, on November 6 he started his ‘Christmas Time’ tour in California with a list of 20 songs that include, in addition to all his Christmas classics, other musical hits from his career. The tour was, just as it was for her fans, highly anticipated for the singer, since only with the sale of tickets, which reach prices exceeding 2,500 euros, could she alleviate a large part of her financial problems. In the sale of objects that exploit her image and name rights, the artist has also found an important source of income this year. Mattel recently announced the relaunch of the Barbie tribute to Mariah’s song, which sold out last year due to the doll’s similarity, and the American opened her own online Christmas merchandising store.
Her commercial project is a store on Amazon, called ‘Christmas by Mariah Carey’ where fans can buy tour items. Among the things that can be purchased are a ball to decorate the tree, sweatshirts, bathrobes, blankets, candlesticks or doormats whose prices range from 20 euros for the smallest to 150 euros for the largest size and production. An inflatable sleigh with reindeer driven by an attempted plastic reproduction of the Christmas queen takes the cake. Furthermore, this season the singer has also set out to theme the United States by collaborating with a series of hotels where she has installed bars inspired by her ‘hit’. The hotel brand Virgin Hotels will offer customers the singer’s brand of Irish cream in its drinking establishments, along with a space where fans can pose in front of a huge floral wreath, to recreate the cover of a Carey album. or write letters. Whether Mariah adds her business side to her media defrost next year will depend on its capacity.
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