Consumer technology companies face a final stretch of the year that is ahead of record sales. And not only because of the upcoming Black Friday celebration and the subsequent Christmas campaign. This year, there are two other phenomena that will boost device sales: the digital kit program launched by the Government with EU Next Generation funds for the subsidized purchase of work equipment and, on the other hand, the renewal of equipment already amortized with Windows 11. In the words of Alberto Ruano, general director of Lenovo for Spain and Portugal, “it is going to be a historic end to the year in results, not only for our company, but for the entire sector.” And he admits that, in this situation, it will be enough to do things moderately well to achieve success.
Lenovo faces this final stretch of the year with its homework done, as Ruano announced yesterday in the company’s results presentation for the second quarter of the fiscal year. Globally, the firm has exceeded $18 billion in turnover, which represents a 24% year-on-year growth. This increase has been double digits in all divisions (solutions, services, mobility and infrastructure), highlighting IDG (PCs and telephony), which remains the global leader in computer sales with a market share of 25% worldwide. In the case of Spain, this dominant position reaches 29.7% market share.
The general director of Lenovo in Iberia has acknowledged that five years ago they were more focused on the sale of devices, PCs, but that now “the solutions and services divisions are transversal to the entire company.” “The most innovative thing about this second quarter of the year at a global level has been having grown so much in all these solutions and services divisions, as well as in infrastructure and data centers, reaching 46% of business but without detriment to the PCs, which has also continued to grow.
By region and globally, Ruano explained that Asia-Pacific represents 19% of the company and has grown by 35%, while China represents 24% and has increased turnover by 30%, EMEA represents another 24% and has grew by 19% and America, which means 33%, has improved by 18%.
Behind these figures, Alberto Ruano does not hide that Artificial Intelligence is having a lot to say. Not only in the renewal of PCs with capabilities to develop specific generative AI applications such as Microsoft’s Copilot system, of which the company launched the first models in the Spanish market this quarter, but also in the category of solutions, services and infrastructures.
As for telephony, in this case Motorola has also had the best second quarter of the year in results since the firm was acquired by Lenovo. In North America it maintains number 1 in the prepaid category, which has a relevant weight in the region, and has grown 20% in billing year after year. In Latam, the region in which Motorola has the greatest strength, it has reached almost 18% market share. In EMEA, Lenovo’s smartphone division is reaching a share of more than 15% in countries such as Italy. In the case of Iberia, the 6% quota has been exceeded, multiplying last year’s sales figure by three. In this boom of the Motorola brand, the company admits that the Edge and Razr lines, aimed at the premium segment, are taking center stage.
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