The Good End 2024 is about to begin. It will take place from November 15 to 18 in physical and digital stores in Mexico, and will have the participation of nearly 190,000 businesses. Consumers will find discounts ranging from 20 to 70%, interest-free monthly payment options and discount coupons. The agencies and organizations responsible for the initiative have issued a series of recommendations to make smart and safe purchases.
The National Confederation of Chambers of Commerce, Services and Tourism (Concanaco-Servytur) estimates that this year’s edition of El Buen Fin will leave an economic impact of almost 165.5 billion pesos. He points out that the most requested products will be electronics, clothing, appliances, footwear and toys.
A study by the agency marketing digital Elogia indicates that about 40% of the people who plan to benefit from the program They will start the purchasing process with a search on-line to conclude it at a physical point of sale. A similar percentage will make all of their transactions in online stores.
Alternatives and apps to find the best deals
The Federal Consumer Prosecutor’s Office (Profeco) urges you to evaluate payment methods and the impact that purchases can have on personal finances in the short and long term. He points out that analyzing the characteristics and presentations of each product or service guarantees an intelligent investment. Remember that the cost of merchandise may vary between establishments. There are some digital tools that allow buyers to consult various options before making a decision:
- The Good End 2024 App: The official mobile application provides detailed information on participating businesses and companies. Lists promotions and offers based on the customer’s location. Offers users the possibility to subscribe to the loyalty program Canaco Card.
- Who’s who in the prices for El Buen Fin: It is a platform designed by Profeco that is useful for comparing the prices of multiple products in different categories. Simply access the portal, enter the city, municipality or mayor’s office where you want to make the purchase and search for the desired item or brand. Available offers can be filtered by cost, availability and point of sale.
- Keppa: is a resource that examines only commercial proposals published on the Amazon platform. It makes it easy to consult prices to determine how significant the discounts are.
At WIRED en Español we will keep track of the most attractive offers and promotions. Don’t lose sight of our selection.
How to distinguish fake offers during El Buen Fin 2024?
The Ministry of Economy advises consumers to check that the businesses where they will make their purchases are registered in the program. Only companies and legal entities that have previously registered in the initiative’s registry will be able to legally use the El Buen Fin brand. He adds that “the general public will be able to verify if the establishment in which they made their purchases is an official partner through “reading a QR code that will be displayed in store advertising.”
Cybersecurity experts have warned that the official discount day is usually taken advantage of by malicious agents to trying to scam buyers through advertising campaigns phishing. To avoid this they suggest:
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