He FC Barcelona and the multinational Nike They have reached an agreement in principle that could report to the Barça club the highest sports sponsorship of those in existencea contract that is expected to be signed imminently.
The president of Barcelona, Joan Laportaurgently called the board of directors electronically this Friday to communicate the conditionsguidelines that the management team has accepted, as reported by Rac1.
The club has not yet made these conditions official, but a few months ago Laporta already spoke of this contract as “the most important in the world in the football field”.
However, it is known that the relationship between FC Barcelona and Nike will be extended until 2038 and will have two sections. The club will improve the current figure it receives by 45 million euros from 2024 to 2028 and by 60 from 2025 to 2038. In addition, It has a renewal bonus close to 100 million. All of this will leave around 120 million euros per season in the Blaugrana club’s coffers.
In the negotiation between both parties, the distribution of ‘ecommerce’, now in the hands of Nike, was also being considered. Barça was negotiating the possibility of controlling electronic saleswhich would increase billing in this sense.
A tense negotiation
The contract with Nike expired in 2028 and this agreement comes after Barcelona had an important offer from Puma and He would even have considered manufacturing and distributing his own clothing brandwhich led to a dispute between the club and Nike that ended up in court and the court ruled in favor of the American multinational.
At the beginning of the season, Laporta explained in an appearance that the conditions of the agreement had been improved and assured that “when it is signed” it would be “the best contract in the world of football.”
“The signing would have allowed us 1:1 and signing without problems, but we We work to get the best contract for Barça and now we are in that negotiation process,” he said then.
Now the leaders of the boomerang multinational also need to approve the conditions agreed upon to close the agreement, which is “practically completed”as EFE learned, and that it could occur as early as next week at the earliest.
In any case, once the agreement has been reached, the partners of the Barça entity They are the ones who will have to approve the commitment between both parties.
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