The PSOE spends money on social media campaigns to criticize the management of Mazón’s DANA and then deletes it

Up to 14 sponsored publications started on November 5, in critical days for the country, not only due to the extreme situation experienced in the areas affected by the tragedy and the cracks in central and regional management, but also due to the political tension derived from it.

The expenditure made to give more visibility to these publications ranges between 1,800 minimum and 3,000 maximuman exact data that is impossible to know since advertising on this platform is based on investment ranges.

Among the publications, some detail whose powers are in case of emergency in an autonomous community, in which they ironically with a «It’s Pedro Sánchez’s fault» –in which they have invested between 100 and 199 euros–. Others ironize the lack of warning by the regional authorities with “alerts save lives.”

In these posts they also refer to the altercations in Paiporta; In fact, these facts are the publication that has received the most money from the party to boost its visibility. In it, they attribute responsibility for the incidents in the Valencian town to “ultra groups.”

In the latter, the PSOE has disbursed between 400 and 499 euros to try to reach an audience of approximately one million people, although this data is impossible to specify as it is an “estimate of how many accounts in the account center met the segmentation criteria of an advertiser when the ad was created”, as and as explained in the advertising manual for Meta pages.

Reporting hoaxes and the role of the UME

“Making news” is the headline in another, in which They use Rubén Gisbert’s videoIker Jiménez’s collaborator who caused outrage on social networks by getting mud on himself before going live from one of the Valencian towns most affected by the tragedy.

Also, in several posts, They insist that the UME cannot access an emergency zone without the authorization of the autonomous community, once again putting the ball of responsibility on Mazón’s court.

Advertising disabled

All these sponsored posts have been deactivated this Thursday, his disappearance coinciding with the commotion that was beginning to be generated on social networks by transcending this communication strategy by the socialists.

The Minister of Science, Innovation and Universities, Diana Morant, has denied live on LaSexta’s ‘Al Rojo Vivo’ that the Valencian Socialist Party has allocated money to these campaigns: “I have listened to you and I have to categorically deny this information,” she has saying.

The data contained in the management of sponsored publications in Meta, in any case, points at all times to the PSOE headquarters and is provided as physical address the Ferraz headquarters.

He pulse of responsibilities between the central government and the Generalitat is one of the open sources of a catastrophe that has claimed at least two hundred lives and that requires an unprecedented deployment of means to try to recover normality where many have lost everything.