Like many other high-end consumer goods, iPhones seem to depreciate faster now than in the past. The analysis of this trend comes from a market study by the SellCell web portal, which not in vain specializes in the resale of technological devices. Although they are still among the models that can avoid suffering a very rapid drop in value over time, the data is definitely less promising than a few years ago, and also considers the new iPhone 16 family presented recently. Is the strength of the iPhone as a safe investment purchase then faltering?
The short answer is: not yet (although the numbers aren’t exactly exciting). For the long answer, we must delve into the report published by SellCell, which also mentions which is the main rival of the iPhone in the resale market. The market study was carried out by surveying how much about 40 different trade-in services value the new iPhone 16, assuming that they already offer it for resale within a few days of purchase. Well, about two weeks after the launch (taking the basic version of the smartphone), the average drop in value is 41.2% with respect to the initial valuemuch higher than the 33% and 33.5% respectively of the iPhone 15 and the iPhone 14 in the same conditions and moment with respect to the launch in international markets. The acceleration in the loss of value is around 8% compared to the previous model and in year-on-year terms the variation is 5% starting with the iPhone 12.
The report also calculates depreciation one year after purchase, reporting 48.2% for the iPhone 15, 47.7% for the iPhone 14 and 46.2% for the iPhone 13. For now, Apple can continue sleeping peacefully, as the difference remains being very broad (with percentages greater than 70%). However, there is a line that resists this trend and loses less value than in previous years: it is the Samsung Galaxy family, with a year-on-year improvement of -5.6% in depreciation.
Article originally published in WIRED Italy. Adapted by Andrea Baranenko.
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